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- AI-powered sustainable tourism: aligning innovations with the sustainable development goalsPublication . Alves, Jéssica; Arantes, Luzia; Moreira, AntonioThis study investigates the potential of Artificial Intelligence (AI) to foster sustainable tourism practices that align with the Sustainable Development Goals (SDGs). It employs the SPAR-4-SLR protocol to conduct a systematic literature review (SLR) of 76 Q1 peer-reviewed articles identified in Web of Science and Scopus to determine the contribution of AI to environmental, social and economic sustainability. Four thematic areas emerged: (1) cocreation of value and sustainability in supply chains; (2) AI, service innovation and sustainable transitions; (3) AI, experience and governance in sustainable tourism; and (4) technology, nature and emerging frontiers. Results indicate that AI improves the sustainability process by making operations more efficient and sustainable and promotes ethical governance, inclusivity and innovation. A framework presents the interaction of AI-driven transformation, governance and ethical practices to foster a sustainable environment, contribute to SDGs 8, 9, 11, 12 and 13, and help improve SDGs 5, 7, 10, 14, 15 and 17. The study’s research agenda includes evaluating the long-term purposes of AI adoption, adoption barriers, implementation in less developed destinations and the enhancement of AI-oriented forecasting models. It provides original insights into the intersection of AI and sustainable development within tourism, providing actionable knowledge for academics, policymakers and practitioners seeking to harness AI for advancing sustainable tourism.
- Alliance orientation and firm financial performance: industry-specific and crisis effects. Implications for coopetition dynamicsPublication . Mota, Jorge; Chim-Miki, Adriana Fumi; Moreira, Antonio; Costa, Rui AugustoPurpose – This study examines how firms’ alliance orientation impacts firm financial performance, varying across manufacturing and retail service industries and during the COVID-19 Crisis. Coopetition requires simultaneous competition and cooperation, sometimes competition-based coopetition, other times cooperation-based coopetition. In this study, alliance orientation was used as the observable construct, enabling us to interpret its implications within the broader literature on coopetition dynamics. Design/methodology/approach – We used a sample of 330 portuguese and Spanish firms across different industries and employed an Ordinary Least Squares model. The study spans 2013–2022, encompassing pre-COVID-19 and during COVID-19 pandemic periods. Findings – Results show that alliance orientation positively influences financial performance in the retail services industry, particularly during COVID-19, where alliances mitigated the negative effects of firm age, sales growth opportunities and asset tangibility. No significant effect was observed in manufacturing firms, highlighting industry-specific dynamics. Originality/value – The study offers threefold novelties. First, it assesses the impact of strategic alliance engagement on financial performance through an econometric model that considers the effect of strategic alliances on return on assets and includes control variables to express organizational complexity. Second, it highlights that the benefits of alliance strategies, which can enable coopetition dynamics, vary across industries. Third, it provides evidence that alliance orientation can be a strategic risk and crisis management mechanism, particularly during disruptive events such as the COVID-19 pandemic.
- Analysing the fit between innovation strategies and supply chain strategiesPublication . Zimmermann, Ricardo Augusto; Ferreira, Luís Miguel Domingues Fernandes; Moreira, Antonio; Viles, E.; Ormazábal, M.; Lléo, A.Drawing on the concept of strategic fit, this conceptual paper seeks to clarify the relationship between innovation strategies and supply chain management strategies. This work seeks to propose a conceptual framework to help advance research in this area. A literature review was conducted as a basis for developing a unified framework which best reflects the relationship and fit between the different strategies in each area, something which has been clearly under researched from the strategic fit perspective. The findings can be used to guide the decision making of managers in the areas of innovation and supply chain. Additionally, they can serve as a reference for helping coordinate with other areas of the business, in order to ensure the correct fit between activities and strategies.
- Antecedents of electric vehicle purchase intention from the consumer’s perspective: a systematic literature reviewPublication . Ivanova, Gulnaz; Moreira, AntonioThe growing demand for conventional internal combustion engine vehicles can aggravate the current energy and environmental crisis by presenting a higher dependence on fossil fuels and a higher level of greenhouse gases. The transition to electric mobility is a sustainable solution to mitigate the negative impact on the environment and energy security. In recent years, global sales of electric vehicles (EVs) have grown steadily; however, their worldwide market share is still less than 10%. The present study aims to improve and strengthen the knowledge base on consumer behavior toward EV purchases by investigating the antecedents of EV purchase intention, as well as their impact. This paper is based on a systematic literature review where 63 articles published between 1994 and 2021 were analyzed. The antecedents were classified into three main categories: consumer characteristics, EV characteristics, and EV-related policies. A summary model represents the impact information of each of the main antecedents. The descriptive results of the sample are also discussed. Finally, this study indicates directions for future research and recommendations for developing the most effective strategies and policies that will accelerate the transition to a more sustainable future.
- Anti-counterfeiting luxury managementPublication . Canguende-Valentim, Cláudio Félix; Moreira, Antonio; Jungo, João FernandoCounterfeiting of luxury products is an illegal practice that can cause significant and reputational damage to companies, as well as erode consumer trust. Managing the fight against counterfeit luxury products is a major concern for luxury brands. The aim of this chapter is to identify and bring together some strategies from previous studies to combat the production and commercialization of counterfeit luxury products.
- Attitudes toward gender parity initiatives: a comparative studyPublication . Furtado, Julia Vasconcelos; Moreira, Antonio; Rodrigues, Ricardo José; Mota, Jorge Humberto FernandesThe struggle for gender parity (sustainable development goal 5) sustains a controversial debate among authors, leaders, and organizations. Studies connecting social dominance orientation, status threat, and attitudes towards gender parity initiatives are scant. This article investigates these relationships and their mediators, focusing on gender parity initiatives in three independent studies—Brazil, Canada, and Portugal—comparing data collected from professors and employees in public and private HEIs. Both social dominance orientation (SDO) and status threat influence employees' attitudes towards gender parity initiatives, with SDO being the most important and significant determinant. Canadian employees are more supportive of gender affirmative actions and share a preference for group-based inequality. Employees in all three countries perceive their societies as egalitarian, with a gender parity agenda in place, and no longer requiring efforts for gender equity regardless of the respondents' gender. Intriguing insights on the perceptions and attitudes of those self-identifying as “woman” and “man” were found.
- Augmented reality in retailPublication . Gary, Joston; Xixing, Zhou; Tang, Yuk Ming; Yang, Gu; Moreira, AntonioRetail practice shows that augmented-reality shopping applications with similar technical quality can elicit widely different consumer reactions. This study proposes a dual-pathway Stimulus–Organism–Response model: a technical pathway linking augmented realism, information richness, and personalization to interaction satisfaction, and an emotion-priming pathway where anticipated emotions shape immersion, telepresence, and pleasure without technical appraisal. Both converge at inspiration, the sole System-2 construct converting experience into behavior. Data from quasi-experimental participants were analyzed using PLS-SEM, SHAP-interpreted gradient boosting, and K-Means robustness checks. Information richness showed the strongest technical effect, while anticipated emotions most strongly affected immediate experiences. Inspiration predicted purchase and cross-buying intentions. Machine-learning diagnostics supported the framework and revealed non-linear thresholds in key pathways, clarifying inconsistent AR outcomes and positioning inspiration as the cognitive bridge to purchase.
- Behavioural factors in the financial decisions of young MozambicansPublication . Mota, J. H.; Moreira, Antonio; Cossa, A. J.This paper seeks to analyse how behavioural factors influence the financial decisions of young Mozambican investors. The standard theory of finance assumes investors make rational financial decisions, seeking to minimise risk and maximise their expected utility. However, several studies have been conducted criticizing the assumption that investors are rational, opening the way to behavioural finance theory. According to the behavioural finance approach, financial decisions made by individuals are not based on rational thinking and their risk taking behaviour depends on their beliefs or feelings. Our analysis reveals that young Mozambicans are risk averse towards certain gains and risk lovers when faced with certain losses; they are excessively optimistic about the future; they use the information available as an anchor for their estimates; and they are so overconfident that they believe estimates in uncertain situations to be more accurate than they really are.
- Beyond differentiationPublication . Navaia, Eurico; Moreira, Antonio; Ribau, CláudiaAlthough the relationship between competitive strategy and export performance has been addressed previously in the literature, the moderating effect of the competitive intensity of this relationship is little explored, especially in emerging economies. This study aims to address the moderating effect of competitive intensity in the relationship between differentiation competitive strategy and the export performance of Mozambican small and medium- sized enterprises (SMEs). The study involves the analysis of 250 questionnaires directed to Managers of Mozambican SMEs, using structural equation modeling and Partial Least Squares (PLS/SEM) algorithm (SmartPLS 3.0). The findings show that differentiation strategy has a positive influence on export performance. However, competitive intensity has a negative moderating effect on the relationship between differentiation competitive strategy and export performance.
- Biodiesel and social inclusion: an analysis of institutional pressures between biodiesel plants and family farmers in southern BrazilPublication . Ribeiro, E. C. Barros; Moreira, Antonio; Ferreira, L. M. D. F.; César, A. da SilvaThe objective of this study is to identify, through motivating, inhibiting and facilitating factors, responses to institutional pressures on the relationship between biodiesel plants and family farming cooperatives via the Social Fuel Seal (SFS) in the South region of Brazil. This region is characterized by well-endowed family farming cooperatives. This paper adopts as theoretical lens the institutional theory. It is based on case studies involving qualitative research drawing results from four biodiesel plants with SFS certification and eight family farming cooperatives. The results indicate that the institutional biodiesel framework influenced the SFS-based relationships. This coercion mechanism led the plants to comply with the promotion of family farming via cooperatives. The plants seek legal legitimacy and opt to accept institutional pressures, primarily due to the guaranteed sale of all biodiesel produced via government sponsored auctions. Cooperatives are attracted by the receipt of the social bonus, seen as a prime motivating factor, which can be interpreted as an informal coercive pressure. Considering the context in which the plants and cooperatives are inserted, the SFS promoted changes in the sale of raw materials. It was also found that cooperatives facilitating factors are inversely related with plants inhibiting factors.
