Repositório Aberto
Repositório Institucional da Universidade Aberta
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Influence factors of organizational citizenship behaviors in Latin American countries: a Brazilian case study
Publication . Furtado, Julia Vasconcelos; Moreira, Antonio; Rodrigues, Ricardo Gouveia; Mota, Jorge Humberto F.
Purpose – Research on organizational citizenship behavior (OCB) has been based on Western developed economies’ samples (or specific Eastern countries such as China and Saudi Arabia), lacking attention to developing contexts (Latin America). Even though OCBs’ antecedents in the Global North context have been thoroughly explored, Corporate Social Responsibility’s (CSR) perceptions and organizational commitment’s (OC) roles are “under-studied” in such developing contexts. This study aims to respond to the call for research
on the behavioral perspective on CSR in Latin America, challenging implicit assumptions of theories developed in Western developed countries, related to the employees’ CSR perceptions and OC and OCB research.
Design/methodology/approach – In a postpositivist approach, the authors tested whether CSR and OC directly affect OCB, exploring OCB’s five dimensions – altruism, courtesy, consciousness, civic virtue and sportsmanship, with a main hypothesis that CSR and OC directly affect OCBs. The sample comprises responses from 1,059 employees from public and private Higher Education Institutions (HEIs) in Brazil – the largest economy in Latin America, yet a collectivistic society developing country, in which OCB phenomena is
still underexplored or done to a lesser extent.
Findings – Whenever positively perceiving their organizations’ CSR activities, employees identify strongly with the organization, influencing positive job outcomes such as OC and OCBs. Findings indicate that despite not perfectly fitting non-North American contexts, the OCB five-dimension structure is positively related to employees’ CSR perception, confirming OC’s stronger role in the Brazilian context. Indeed, findings confirm OC’s influence over all OCB dimensions, re-stating it as a stronger predictor of behaviors like consciousness (compliance), civic virtue and sportsmanship.
Originality/value – This research accepted the challenge of bringing OC back to OCB research. Indeed, seminal work had implied OC as a robust and significant predictor of the OCB, yet in Western developed economies. The scarcity of research on the matter in developing collectivist economies such as Brazil, justifies this study’s novelty and appropriateness.
Multiple perspectives of spiritual intelligence: a systematic literature review
Publication . Fidelis, Andréa; Moreira, Antonio; Vitória, Andreia
This paper aims to understand the influence of sociocultural perspectives on the perception and conceptualization of spiritual intelligence (SI). To do so, a systematic literature review was carried out, and 64 journal articles and reviews form the sample for data analysis. Four different perspectives (Western, Eastern, Islamic, and Hindu) were identified. In the Western perspective, an egocentric and utilitarian approach to the construct prevails. In the Islamic perspective, religion is understood as the only possible expression of SI. In the Eastern perspective, the point of view of the common good and the connection with nature prevails. In the Hindu perspective, however, knowledge is the key to expanding spiritual awareness. The results indicate that the authors’ perspective interferes in the understanding of the conceptualization of SI and its dimensions, and in the interpretation of the research results. Finally, a framework for analyzing SI research is proposed.
Beyond differentiation
Publication . Navaia, Eurico Colarinho; Moreira, Antonio; Ribau, Cláudia Pires
Although the relationship between competitive strategy and export performance has been addressed previously in the literature, the moderating effect of the competitive intensity of this relationship is little explored, especially in emerging economies. This study aims to address the moderating effect of competitive intensity in the relationship between differentiation competitive strategy and the export performance of Mozambican small and medium- sized enterprises (SMEs). The study involves the analysis of 250 questionnaires directed to Managers of Mozambican SMEs, using structural equation modeling and Partial Least Squares (PLS/SEM) algorithm (SmartPLS 3.0). The findings show that differentiation
strategy has a positive influence on export performance. However, competitive intensity has a negative moderating effect on the relationship between differentiation competitive strategy and export performance.
Internationalization strategies: a complementary perspective using the resource dependency theory
Publication . Moreira, Antonio; Simões, Adriana; Sousa, Ana Sofia; Martins, João Gonçalo
This chapter explores the internationalization path of ALPHA, a family-owned, medium-sized Portuguese company. The analysis reveals a two-stage process.
Initially, ALPHA’s gradual market entry aligns with the Uppsala model, prioritizing geographically close markets and leveraging accumulated experience. However, later stages demonstrate network-based theory influences. While lacking formal networks, ALPHA prioritizes strong B2B relationships with large international clients, mirroring network bridges for market access. The case highlights the importance of trust-based B2B relationships for success. ALPHA leverages these partnerships to gain market knowledge and access new opportunities. Exporting plays a vital role, keeping ALPHA updated on technological trends and fostering innovation through diverse client projects. The company prioritizes a pragmatic approach focused on strong client relationships and win-win partnerships, emphasizing trust as a key resource. While the RBV perspective highlights investment in internal resources, reliance on intermediaries introduces limitations.
Purchase intention of counterfeit luxury goods: perspectives on the Portuguese market
Publication . Canguende-Valentim, Cláudio Félix; Moreira, Antonio
The aim of this study is to examine the intention to buy counterfeit luxury goods using the framework of the theory of planned behaviour in the Portuguese market. Data was collected through a questionnaire applied to 96 consumers and analysed using structural equation modelling. The findings highlight that positive attitudes towards counterfeit luxury products increase the likelihood of counterfeit consumption. On the other hand, subjective norms influence individuals’ attitudes towards buying counterfeit luxury products. Perceived behavioural control also influences the intention to buy counterfeit luxury goods. The contributions of this study have significant implications for policymakers, luxury brand managers and consumer protection agencies.