Repositório Aberto
Repositório Institucional da Universidade Aberta
Entradas recentes
Trade and FDI between the Czech Republic and Portugal
Publication . Novotná, Lenka; Martins, Inês; Moreira, Antonio; Information Resources Management Association
With the collapse of communism, some former communist States of Eastern Europe managed to muddle through their way to a market economy and entered the European Union. This brought about the acceleration of Foreign Direct Investment (FDI) among the European economies and accelerated the globalization process. Although there is plenty of research on FDI and trade among countries, the aim of this chapter is to analyze how trade between Portugal and the Czech Republic have evolved over form 2000 until 2015. The chapter seeks to complement previous studies on FDI and trade as Portugal and the Czech Republic are part of the European Union, but have had different historical, cultural, and economic paths. The main conclusion of the chapter is that trade between both countries has grown significantly. The main reason affecting trade between both countries is the economic unrest Portugal has been through since 2008.
Searching for opportunities and trust in international markets: entrepreneurial perspective of a traditional industry SME
Publication . Carvalheira, Alexandra Marisa Bastos; Moreira, Antonio; Carvalho, Luísa Margarida Cagica
Internationalization has been adopted by many companies, regardless of size, to boost their growth.
Although the Uppsala model and the network approach have been extensively used to analyze how small firms internationalize their operations, this chapter addresses how a small firm of the clean carpentry industry managed to overcome an economic slowdown of its domestic market and boosted its growth. This chapter uses a case study approach that is framed on a literature review covering internationalization of SMEs, entrepreneurship, the importance of the network approach, the search of opportunities and trust, and relationship orientation to show how a firm abandoned its passive behavior and its focus on the domestic market to proactively address the international market following an entrepreneurial perspective.
Entrepreneurial tourism: the creation of business opportunities in the ADRIMAG region, Portugal
Publication . Moreira, Antonio; Carvalho, Luísa Margarida Cagica
The chapter presents an entrepreneurial perspective to rural tourism. It is based on the utilization of
endogenous resources that exist within a rural region, and leads to a group of business opportunities
related to tourism, craftwork, and agriculture, which are taken into account to define the strategic objectives for the ADRIMAG region. The chapter follows a qualitative approach to business opportunities.
Through our analysis, it was possible to create, in a simple manner, a group of business opportunities
based on the endogenous resources of the region. With this study, we expect to bring forth an entrepreneurial perspective that will sustainably foster tourism development within rural regions, but with high potential for tourism attraction.
Virtual atmosphere, emotions, attitudes and real use: when “Love is in the Air” in a virtual community
Publication . Moreira, Antonio; Ferreira, Mariana Mira; Macedo, Pedro; Singh, A.; Duhan, P.
This study involves several theories, namely: the theory of reasoned action, the technology acceptance model, the theory of planned behavior and the internet banking acceptance model. It aims to understand the relationships between the virtual atmosphere and emotional states, how the individual characteristics (social identity, altruism and telepresence) and emotional states influence attitudes, and how attitudes, past experience and trust influence actual use of a site. To this end, the authors developed three conceptual models explaining the relationships among the above-mentioned variables. Methodologically, descriptive statistics, exploratory factor analysis and the generalized maximum entropy estimator are used to test the three models in a wedding site. Of the eight hypotheses proposed, one can only partially validate hypotheses h1, h2, h3 and h6, while hypothesis h7 is accepted and the remaining are rejected.
Car safety: a statistical analysis for marketing management
Publication . Moreira, Antonio; Gouveia, Monica; Macedo, Pedro; Kumar, A.; Dash, M.; Trivedi, S.; Panda, T.
Car safety is an essential feature of marketing strategies for automobile companies. In this work, a statistical analysis on crash tests is conducted based on data available from European New Car Assessment Programme (Euro NCAP). The research work developed in this chapter presents a statistical analysis of the information produced by Euro NCAP, using the SPSS and MATLAB software, and seeks to answer the following research questions: - are there statistically significant differences on adult occupant safety in the six years under study? - are there statistically significant differences among the best-selling car classes regarding safety in frontal collisions? - are electric and hybrid automobiles less secure than their traditional counterparts with respect to frontal collisions?