Anti-counterfeiting luxury management

Canguende-Valentim, Cláudio Félix; Moreira, Antonio; Jungo, João Fernando

http://hdl.handle.net/10400.2/20996

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Autores

Canguende-Valentim, Cláudio Félix

Moreira, Antonio

Jungo, João Fernando

Resumo(s)

Counterfeiting of luxury products is an illegal practice that can cause significant and reputational damage to companies, as well as erode consumer trust. Managing the fight against counterfeit luxury products is a major concern for luxury brands. The aim of this chapter is to identify and bring together some strategies from previous studies to combat the production and commercialization of counterfeit luxury products.

URI

http://hdl.handle.net/10400.2/20996

Citação

CANGUENDE-VALENTIM, C. F., MOREIRA, A. C. & JUNGO, J. F. (2025). “Anti-Counterfeiting Luxury Management”. In CANGUENDE-VALENTIM, C. F., MOREIRA, A. C. & Vale, V. (Eds.), Counterfeit Luxury and Consumption (pp. 125-134), London, Routledge. DOI: 10.4324/9781003507925-7

Editora

Routledge

DOI

10.4324/9781003507925-7

Coleções

UAb | CiênciaVitae | Gestão e Economia

Licença CC

Sem licença CC

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