Gestão e Economia | Capítulos/artigos em livros internacionais / Book chapters/papers in international books
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- Relationships between universities and enterprises: the perspective of small and medium-sized firmsPublication . Moreira, Antonio; Vallejo, Ana Carolina; Jamil, G.; Ferreira, I.; Pinto, M.; Xavier, A.; Pessoa, C.The university-enterprise (U-E) relationship is a topic that has gathered much interest in the academic world. Universities seek to offer services and technology that help firms to build and foster a harmonious U-E relationship, allowing firms to continually renew their involvement in the relationship. This chapter seeks to analyze the role played by various factors—satisfaction, commitment as perceived by firms, perceived commitment by universities, trust, and reputation—in encouraging firms to continuously renew their involvement in the university relationship. A questionnaire was produced drawing on a literature review looking at U-E relationships, the results of which were then analyzed using partial least squares – structural equation modelling (PLS-SEM). Afyer analyzing 80 responses from firms involved in U-E relationships, it was possible to conclude that commitment of firms, reputation, and the perceived commitment of the universities are very important in the continuous participation of firms in U-E relationships.
- Influential factors on reverse knowledge transfers in multinational organizationsPublication . Castro, Rita Marques; Neves, Sara Pandeirada; Moreira, Antonio; M.
- Inward internationalization: important challenges among SMEsPublication . Moreira, Antonio; Ferreira, Luis Miguel D. F.; Silva, Pedro Miguel Freitas da; Pérez-Uribe, R.; Salcedo-Pérez, C.; Ocampo-Guzman, D.The existing literature on internationalization and purchasing is vast; however, the inward internationalization perspective is an under-researched topic. In this chapter, the authors review the literature on internationalization of small and medium enterprises (SMEs) to understand the main reasons behind international purchasing and the role of experience on internationalization. Using a survey and descriptive statistics, the results from 56 respondents show that SMEs source from a small number of countries and hold those relationships for several years. The main reasons underlying international purchases are lower prices and better product quality, regardless of goods availability on the domestic market. This chapter has some limitations concerning its exploratory nature, pertaining to its sample size. Some future research avenues are presented such as a deeper look on how internationalization processes differ when SMEs begin their activity by inward rather than by outward activities.
- Challenges of the repatriation processPublication . Rodrigues, Andreia Almeida; Lopes, Rúben Daniel Coelho; Almeida, Rúben Dinis; Coutinho Gradim, Adriana; Moreira, Antonio; Khosrow-Pour, M.
- Open innovation: a successful case study of a Portuguese company seeking complementary resourcesPublication . Inês, Ana; Hespanha, Maria; Leite, Mariana; Pires, Patrícia; Moreira, AntonioOpen innovation practices are recurrent in the business environment due to resource and technology limitations in most companies. The search for complementary resources, especially among SMEs, begins to be a current practice due to the possibility of resorting to partnerships and collaborative processes. Thus, through a case study analysis of a Portuguese SME based in Aveiro, Portugal, it was possible to analyze the innovation process and the adoption of open innovation practices in this SME. Through a qualitative study, it was possible to understand the importance of SMEs in the Portuguese business fabric, as they increasingly seek to apply innovative processes in their processes. However, the case analyzed reveals that open innovation may involve an inter-organizational partnership where the company analyzed uses an intermediate model of open innovation, since it does not sell surplus technology, internalizing only external resources. This case study serves as a teaching case as well as a pedagogic tool.
- Types and challenges of expatriationPublication . Morence, Carla Freitas; Esteves, Marta Ferreira; Silva, Núria Rodrigues; Moreira, Antonio; Khosrow-Pour, M.
- Challenges of the internationalization process: a case study of a knowledge-intensive service companyPublication . Carlos, Carolina Teixeira; Jesus, Nicole Bento de; Henriques, Raquel Nogueira; Moreira, AntonioThis chapter analyzes the internationalization strategy of a Portuguese knowledge-based service firm. It is based on a case study and the main objective is to discuss what internationalization theory best explains the company’s internationalization strategy. The literature reviews the main internationalization patterns—Uppsala model, born globals, born again globals, and born regionals—so that a comparison of the main characteristics of each theory is discussed and analyzed. At the end of the chapter, a table summarizes the main characteristics of the internationalization process of each model presented. The case study is based on the analysis of both primary data from the firm and data obtained from an interview obtained with the CEO.
- Born-again globals: a case study of a non-linear internationalization behaviorPublication . Vieira, Ana; Fonseca, Ema; Oliveira, Inês; Lobo, Joana; Moreira, AntonioBased on the literature on the Uppsala model, born-again globals, non-linear internationalization model, and late market entry, this chapter aims to portray the history, changes, and adaptations of OMEGA’s internationalization process. This transitioning firm manufactures furniture and wooden hockey sticks. This chapter identifies that OMEGA follows a non-linear internationalization process and late entry into international markets. The principal added value of the case study presented here is related to presenting OMEGA’s non-linear internationalization process, which displays reactive internationalization behavior in response to a saturated domestic market, typical of the Uppsala model, and which subsequently ends in a rapid internationalization process, as a born-again global, as a result of a change in its top management. During its internationalization process, OMEGA changed its internationalization pace, modes of entry, and export actions by adapting to the external environment and then changing its strategic focus.
- Supply chain management: identifying innovative suppliersPublication . Moreira, Antonio; Carvalho, Ana Carolina Soares de; Carvalho, Luísa Margarida CagicaThe main purpose of this chapter is to develop an exploratory proposal for identifying innovative suppliers, creating knowledge in an area not very deeply explored. Based on a literature revision based on the innovative supplier identification and management, the study suggests that innovative suppliers are highly specialized and technically competent companies, located nearby their customers and take part on their client’s improvement program. Based on the literature revision, a framework analyzing client-supplier relationships throughout the supply chain is proposed. The framework uses the strategic alignment concept between clients and suppliers. Finally, 61 questions were developed to identify the innovative suppliers.
- New product development and the challenges of internationalizationPublication . Moreira, Antonio; Silva, Pedro Miguel Freitas da; Carvalho, Luísa Margarida CagicaThe internationalization of firms has reached levels never seen before. As a consequence and in order to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises must be able to adapt to new organizational approaches, to innovate and to further develop their networks. Based on a case study, this chapter reviews the literature on internationalization and networks and addresses a less researched topic of supplier-clients relationships in the value chain referring to the importance of the networks, resources and collaborative new product development on the internationalization process of firms. The case reports a successful ex-small technical textile company that leveraged its competitive strategy based on technology-based paths and is thriving in both domestic and international markets.