Gestão e Economia | Capítulos/artigos em livros internacionais / Book chapters/papers in international books
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- Analysing the fit between innovation strategies and supply chain strategiesPublication . Zimmermann, Ricardo Augusto; Ferreira, Luís Miguel Domingues Fernandes; Moreira, Antonio; Viles, E.; Ormazábal, M.; Lléo, A.Drawing on the concept of strategic fit, this conceptual paper seeks to clarify the relationship between innovation strategies and supply chain management strategies. This work seeks to propose a conceptual framework to help advance research in this area. A literature review was conducted as a basis for developing a unified framework which best reflects the relationship and fit between the different strategies in each area, something which has been clearly under researched from the strategic fit perspective. The findings can be used to guide the decision making of managers in the areas of innovation and supply chain. Additionally, they can serve as a reference for helping coordinate with other areas of the business, in order to ensure the correct fit between activities and strategies.
- Anti-counterfeiting luxury managementPublication . Canguende-Valentim, Cláudio Félix; Moreira, Antonio; Jungo, João FernandoCounterfeiting of luxury products is an illegal practice that can cause significant and reputational damage to companies, as well as erode consumer trust. Managing the fight against counterfeit luxury products is a major concern for luxury brands. The aim of this chapter is to identify and bring together some strategies from previous studies to combat the production and commercialization of counterfeit luxury products.
- Application of governance, risk management, and compliance practices in the public service, in light of the tam model: a study at the Federal Institute of BahiaPublication . Oliveira, R.; Miranda, L.; Pinho, Carlos; IGI GlobalThis work's main objective was to study the application of governance, risk management and compliance (GRC) practices at Federal Institute of Bahia (IFBA), based on COSO- ERM, ISO 31000, and PMBOK. The application was carried out from the perspective of the technology acceptance model (TAM) to investigate users' perception of using a GRC system. The study is based on a questionnaire graded on a seven- point Likert scale. This model, originating in studies by Davis in 1986, located a fundamental conceptual framework for understanding how people perceive and adopt new technologies. The results demonstrate the applicability of the TAM model to measure perceived usefulness and ease of use in relation to the use of new technologies. It is also concluded that managers perceive greater usefulness and ease of use than subordinates, in relation to the proposed system. Thus, this study contributes to the development of studies on the GRC theme by systematizing practical implementation guided by international models, evaluating the perception of servers using the system in light of the TAM model
- Beyond differentiationPublication . Navaia, Eurico; Moreira, Antonio; Ribau, CláudiaAlthough the relationship between competitive strategy and export performance has been addressed previously in the literature, the moderating effect of the competitive intensity of this relationship is little explored, especially in emerging economies. This study aims to address the moderating effect of competitive intensity in the relationship between differentiation competitive strategy and the export performance of Mozambican small and medium- sized enterprises (SMEs). The study involves the analysis of 250 questionnaires directed to Managers of Mozambican SMEs, using structural equation modeling and Partial Least Squares (PLS/SEM) algorithm (SmartPLS 3.0). The findings show that differentiation strategy has a positive influence on export performance. However, competitive intensity has a negative moderating effect on the relationship between differentiation competitive strategy and export performance.
- Born-again globals: a case study of a non-linear internationalization behaviorPublication . Vieira, Ana; Fonseca, Ema; Oliveira, Inês; Lobo, Joana; Moreira, AntonioBased on the literature on the Uppsala model, born-again globals, non-linear internationalization model, and late market entry, this chapter aims to portray the history, changes, and adaptations of OMEGA’s internationalization process. This transitioning firm manufactures furniture and wooden hockey sticks. This chapter identifies that OMEGA follows a non-linear internationalization process and late entry into international markets. The principal added value of the case study presented here is related to presenting OMEGA’s non-linear internationalization process, which displays reactive internationalization behavior in response to a saturated domestic market, typical of the Uppsala model, and which subsequently ends in a rapid internationalization process, as a born-again global, as a result of a change in its top management. During its internationalization process, OMEGA changed its internationalization pace, modes of entry, and export actions by adapting to the external environment and then changing its strategic focus.
- Car safety: a statistical analysis for marketing managementPublication . Moreira, Antonio; Gouveia, Monica; Macedo, Pedro; Kumar, A.; Dash, M.; Trivedi, S.; Panda, T.Car safety is an essential feature of marketing strategies for automobile companies. In this work, a statistical analysis on crash tests is conducted based on data available from European New Car Assessment Programme (Euro NCAP). The research work developed in this chapter presents a statistical analysis of the information produced by Euro NCAP, using the SPSS and MATLAB software, and seeks to answer the following research questions: - are there statistically significant differences on adult occupant safety in the six years under study? - are there statistically significant differences among the best-selling car classes regarding safety in frontal collisions? - are electric and hybrid automobiles less secure than their traditional counterparts with respect to frontal collisions?
- Challenges of the implementation of research, development, and innovation standards: a case study from a glass bottle manufacturerPublication . Moreira, Antonio; Evangelista, Alexandra Goreti Figueira; Jamil, G.; Ferreira, I.; Pinto, M.; Xavier, A.; Pessoa, C.This chapter analyzes the challenges faced by a glass bottle manufacturer when incorporating the research, development, and innovation (RDI) standards into the firm’s integrated management systems. Based on a case study, this chapter explores how the firm managed to incorporate the new standards into the already set of integrated management system based on the ISO 9001, ISO 14001, and OHSAS 18001 standards that the firm has managed to internalize in its continuous improvement process. In order to incorporate this new RDI management system, the firm developed a set of three procedures that involve an ideas management and opportunity evaluation procedure, a production knowledge interface management procedure, and an RDI project management system. These three procedures are now internalized as part of the integrated management system.
- Challenges of the internationalization process: a case study of a knowledge-intensive service companyPublication . Carlos, Carolina Teixeira; Jesus, Nicole Bento de; Henriques, Raquel Nogueira; Moreira, AntonioThis chapter analyzes the internationalization strategy of a Portuguese knowledge-based service firm. It is based on a case study and the main objective is to discuss what internationalization theory best explains the company’s internationalization strategy. The literature reviews the main internationalization patterns—Uppsala model, born globals, born again globals, and born regionals—so that a comparison of the main characteristics of each theory is discussed and analyzed. At the end of the chapter, a table summarizes the main characteristics of the internationalization process of each model presented. The case study is based on the analysis of both primary data from the firm and data obtained from an interview obtained with the CEO.
- Challenges of the internationalization strategy of a technology-based international new venturePublication . Fernandes, Luciana C.; Pereira, Cristiana; Moreira, Antonio; Teixeira, N.; Costa, T.; Lisboa, I.The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.
- Challenges of the repatriation processPublication . Rodrigues, Andreia Almeida; Lopes, Rúben Daniel Coelho; Almeida, Rúben Dinis; Coutinho Gradim, Adriana; Moreira, Antonio; Khosrow-Pour, M.