Gestão e Economia | Capítulos/artigos em livros internacionais / Book chapters/papers in international books
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- Analysing the fit between innovation strategies and supply chain strategiesPublication . Zimmermann, Ricardo Augusto; Ferreira, Luís Miguel Domingues Fernandes; Moreira, Antonio; Viles, E.; Ormazábal, M.; Lléo, A.Drawing on the concept of strategic fit, this conceptual paper seeks to clarify the relationship between innovation strategies and supply chain management strategies. This work seeks to propose a conceptual framework to help advance research in this area. A literature review was conducted as a basis for developing a unified framework which best reflects the relationship and fit between the different strategies in each area, something which has been clearly under researched from the strategic fit perspective. The findings can be used to guide the decision making of managers in the areas of innovation and supply chain. Additionally, they can serve as a reference for helping coordinate with other areas of the business, in order to ensure the correct fit between activities and strategies.
- Anti-counterfeiting luxury managementPublication . Canguende-Valentim, Cláudio Félix; Moreira, Antonio; Jungo, João FernandoCounterfeiting of luxury products is an illegal practice that can cause significant and reputational damage to companies, as well as erode consumer trust. Managing the fight against counterfeit luxury products is a major concern for luxury brands. The aim of this chapter is to identify and bring together some strategies from previous studies to combat the production and commercialization of counterfeit luxury products.
- Application of governance, risk management, and compliance practices in the public service, in light of the tam model: a study at the Federal Institute of BahiaPublication . Oliveira, R.; Miranda, L.; Pinho, Carlos; IGI GlobalThis work's main objective was to study the application of governance, risk management and compliance (GRC) practices at Federal Institute of Bahia (IFBA), based on COSO- ERM, ISO 31000, and PMBOK. The application was carried out from the perspective of the technology acceptance model (TAM) to investigate users' perception of using a GRC system. The study is based on a questionnaire graded on a seven- point Likert scale. This model, originating in studies by Davis in 1986, located a fundamental conceptual framework for understanding how people perceive and adopt new technologies. The results demonstrate the applicability of the TAM model to measure perceived usefulness and ease of use in relation to the use of new technologies. It is also concluded that managers perceive greater usefulness and ease of use than subordinates, in relation to the proposed system. Thus, this study contributes to the development of studies on the GRC theme by systematizing practical implementation guided by international models, evaluating the perception of servers using the system in light of the TAM model
- Beyond differentiationPublication . Navaia, Eurico; Moreira, Antonio; Ribau, CláudiaAlthough the relationship between competitive strategy and export performance has been addressed previously in the literature, the moderating effect of the competitive intensity of this relationship is little explored, especially in emerging economies. This study aims to address the moderating effect of competitive intensity in the relationship between differentiation competitive strategy and the export performance of Mozambican small and medium- sized enterprises (SMEs). The study involves the analysis of 250 questionnaires directed to Managers of Mozambican SMEs, using structural equation modeling and Partial Least Squares (PLS/SEM) algorithm (SmartPLS 3.0). The findings show that differentiation strategy has a positive influence on export performance. However, competitive intensity has a negative moderating effect on the relationship between differentiation competitive strategy and export performance.
- Born-again globals: a case study of a non-linear internationalization behaviorPublication . Vieira, Ana; Fonseca, Ema; Oliveira, Inês; Lobo, Joana; Moreira, AntonioBased on the literature on the Uppsala model, born-again globals, non-linear internationalization model, and late market entry, this chapter aims to portray the history, changes, and adaptations of OMEGA’s internationalization process. This transitioning firm manufactures furniture and wooden hockey sticks. This chapter identifies that OMEGA follows a non-linear internationalization process and late entry into international markets. The principal added value of the case study presented here is related to presenting OMEGA’s non-linear internationalization process, which displays reactive internationalization behavior in response to a saturated domestic market, typical of the Uppsala model, and which subsequently ends in a rapid internationalization process, as a born-again global, as a result of a change in its top management. During its internationalization process, OMEGA changed its internationalization pace, modes of entry, and export actions by adapting to the external environment and then changing its strategic focus.
- Challenges of the internationalization process: a case study of a knowledge-intensive service companyPublication . Carlos, Carolina Teixeira; Jesus, Nicole Bento de; Henriques, Raquel Nogueira; Moreira, AntonioThis chapter analyzes the internationalization strategy of a Portuguese knowledge-based service firm. It is based on a case study and the main objective is to discuss what internationalization theory best explains the company’s internationalization strategy. The literature reviews the main internationalization patterns—Uppsala model, born globals, born again globals, and born regionals—so that a comparison of the main characteristics of each theory is discussed and analyzed. At the end of the chapter, a table summarizes the main characteristics of the internationalization process of each model presented. The case study is based on the analysis of both primary data from the firm and data obtained from an interview obtained with the CEO.
- Challenges of the internationalization strategy of a technology-based international new venturePublication . Fernandes, Luciana C.; Pereira, Cristiana; Moreira, Antonio; Teixeira, N.; Costa, T.; Lisboa, I.The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.
- Challenges of the repatriation processPublication . Rodrigues, Andreia Almeida; Lopes, Rúben Daniel Coelho; Almeida, Rúben Dinis; Coutinho Gradim, Adriana; Moreira, Antonio; Khosrow-Pour, M.
- Challenging the theoretical lenses of internationalization: a case study analysisPublication . Pinto, Liliana Sofia; Ribeiro, Maria Manuel; Moreira, Antonio; Machado, C.; Davim, P.Internationalization involves an active behavior to compete in international markets. Several theories, as well as several entry modes, have been developed to explain why and how firms compete internationally. Nevertheless, the internationalization process is difficult to implement as it involves not only historical reasons, as well as traditional strategies that sometimes are usually not questioned by the firm. This chapter aims to depict a case study in which a firm is trying to deploy an opportunitydriven internationalization, shifting its traditional modus operandi. The firm is analyzed based on several theories, namely the Uppsala model, the network-based theory, the born globals and the born again globals, and it is possible to conclude that despite its more than 80 years of existence, neither of the four theories can be properly used to explain the firm’s international behavior. Moreover, to embrace international challenges, the firm needs to reposition its traditional business behavior.
- Conditions for entrepreneurship development in creative industries in PortugalPublication . Carrilho, Tiago; Porfírio, JoséCreative Industries are at the core of the development of modern societies, fuelling innovation and promoting the development of new business models. However, the adequate conditions for the development of Creative Industries is not usually spontaneous, and must be developed. At the same time, likewise other types of entrepreneurs, creative entrepreneurs present some idiosyncratic characteristics that make them “special”. In the present paper we present the preliminary results for Portugal, of a large study conducted among creative entrepreneurs in some Southern European countries and in the UK, under an EU project. The principal objective of this paper is to present the conditions that established creative entrepreneurs in Portugal consider vital for their establishment and the inherent development of their businesses. We conclude that the development of creative entrepreneurship has implicit specific characteristics that differentiate it from the overall entrepreneurship picture, and that creative entrepreneurs, although present also some differences according to the different sectors of creative industries considered, are in themselves different from the general entrepreneurs. This may have consequences at the level of public policies’ conception and implementation that must be considered by the countries that want to promote entrepreneurship in creative industries.