Logo do repositório
 
Publicação

Anti-counterfeiting luxury management

2025Capítulo de livro Acesso restrito
Ver registo simples
dc.contributor.authorCanguende-Valentim, Cláudio Félix
dc.contributor.authorMoreira, Antonio
dc.contributor.authorJungo, João Fernando
dc.date.accessioned2026-01-20T14:13:08Z
dc.date.available2026-01-20T14:13:08Z
dc.date.issued2025en_US
dc.date.updated2026-01-16T19:31:16Z
dc.description.abstractCounterfeiting of luxury products is an illegal practice that can cause significant and reputational damage to companies, as well as erode consumer trust. Managing the fight against counterfeit luxury products is a major concern for luxury brands. The aim of this chapter is to identify and bring together some strategies from previous studies to combat the production and commercialization of counterfeit luxury products.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationCANGUENDE-VALENTIM, C. F., MOREIRA, A. C. & JUNGO, J. F. (2025). “Anti-Counterfeiting Luxury Management”. In CANGUENDE-VALENTIM, C. F., MOREIRA, A. C. & Vale, V. (Eds.), Counterfeit Luxury and Consumption (pp. 125-134), London, Routledge. DOI: 10.4324/9781003507925-7
dc.identifier.doi10.4324/9781003507925-7en_US
dc.identifier.isbn9781003507925en_US
dc.identifier.slugcv-prod-4665547
dc.identifier.urihttp://hdl.handle.net/10400.2/20996
dc.language.isoeng
dc.peerreviewedyes
dc.publisherRoutledgeen_US
dc.rights.uriN/A
dc.titleAnti-counterfeiting luxury managementeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage134
oaire.citation.startPage125
oaire.citation.titleCounterfeit Luxury and Consumptionen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
Chapter_5_-_ANTI-COUNTERFEITING_LUXURY_MANAGEMENt.pdf
Tamanho:
359.56 KB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
1.97 KB
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

UAb | CiênciaVitae | Gestão e Economia