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- Brand evangelism: a review and research agendaPublication . Cavadas, Ricardo; Moreira, AntonioBrand evangelism has become an increasingly relevant concept in consumer–brand relationship research, yet existing studies remain fragmented, lacking a structured synthesis of its antecedents, mechanisms, and outcomes. This study conducts a systematic literature review (SLR) to consolidate current knowledge on brand evangelism, identify key thematic clusters, and highlight research gaps. Using the Antecedents, Decisions, and Outcomes and Theories, Contexts, and Methods frameworks, aligned with the Scientific Procedures and Rationales for Systematic Literature Reviews protocol, this review provides a comprehensive understanding of brand evangelism. A bibliometric analysis of 41 articles, supported by thematic mapping, reveals four primary research clusters: brand-centric relational evangelism, green evangelism, social media evangelism, and emotional evangelism. The findings contribute to both theory and practice by offering a structured research agenda and strategic insights for fostering brand evangelism. This study serves as a foundational resource for scholars and practitioners, guiding future research, and managerial applications in brand evangelism.
- AI-powered sustainable tourism: aligning innovations with the sustainable development goalsPublication . Alves, Jéssica; Arantes, Luzia; Moreira, AntonioThis study investigates the potential of Artificial Intelligence (AI) to foster sustainable tourism practices that align with the Sustainable Development Goals (SDGs). It employs the SPAR-4-SLR protocol to conduct a systematic literature review (SLR) of 76 Q1 peer-reviewed articles identified in Web of Science and Scopus to determine the contribution of AI to environmental, social and economic sustainability. Four thematic areas emerged: (1) cocreation of value and sustainability in supply chains; (2) AI, service innovation and sustainable transitions; (3) AI, experience and governance in sustainable tourism; and (4) technology, nature and emerging frontiers. Results indicate that AI improves the sustainability process by making operations more efficient and sustainable and promotes ethical governance, inclusivity and innovation. A framework presents the interaction of AI-driven transformation, governance and ethical practices to foster a sustainable environment, contribute to SDGs 8, 9, 11, 12 and 13, and help improve SDGs 5, 7, 10, 14, 15 and 17. The study’s research agenda includes evaluating the long-term purposes of AI adoption, adoption barriers, implementation in less developed destinations and the enhancement of AI-oriented forecasting models. It provides original insights into the intersection of AI and sustainable development within tourism, providing actionable knowledge for academics, policymakers and practitioners seeking to harness AI for advancing sustainable tourism.
- Determinants of bank credit ratings: evidence from Africa, the EU13, and Latin America/CaribbeanPublication . Addae, John Agyekum; Mota, Jorge; Moreira, AntonioPurpose – This study examines the influence of corporate governance, firm-level characteristics, external factors and risk-taking on bank credit ratings in three distinct regions: Africa, the EU13 and Latin America/ Caribbean. Design/methodology/approach – This research analyzes a panel dataset comprising 752 banks from 95 countries from 2011 to 2020, using ordered logistic regression. Findings – The results reveal that corporate governance factors, including board size, board age, and board gender diversity, significantly impact credit ratings. Firm-specific characteristics, including age, market discipline, and opacity, negatively correlate with credit ratings. External factors, particularly the presence of the Big Four audit firms and economic growth, positively influence credit ratings. Institutional quality negatively impacts credit ratings, while risk-taking shows a significant positive association. Practical implications – This study encourages banks and policymakers to re-evaluate governance structures, risk management strategies, and region-specific approaches to credit assessment. A thorough understanding of credit rating determinants is essential for fostering a resilient and sustainable financial environment. Originality/value – This study underscores the critical role of robust corporate governance, institutional quality, and audit oversight in shaping credit ratings within the global banking sector. It challenges the prevailing onesize- fits-all approach to credit-rating assessments and supports the Sustainable Development Goal (SDG) 8, Target 10, which aims to strengthen financial institutions. The findings also contribute to the ongoing discourse on credit ratings within the United Nations Economic Commission for Africa framework.
- Mumpreneurship: what is known, how it is known and future agendaPublication . Amorim, Vanessa; Moreira, Antonio; Lopes, Bruno de Sousa; Rua, OrlandoPurpose – This study explores the antecedents, decisions and outcomes associated with mumpreneurship. It also reviews the primary theories, contexts and methodologies used in the existing literature on the subject. In addition, this study aims to identify potential future research directions in this field. Design/methodology/approach – A systematic literature review (SLR) was conducted following the PRISMA 2020 protocol and the ADO-TCM framework. A total of 57 articles from the Scopus and Web of Science databases were analyzed. R software was used for performance analysis and science mapping. Findings – The antecedents-decisions-outcomes (ADO) framework identified 233 factors grouped into 12 antecedent categories, 2 decisions and 4 outcomes. Antecedents include work-related issues, professional aspects, information and communication technologies, motherhood and childcare, family support, personal aspects, autonomy, independence and flexibility. In addition, financial dimensions, gender issues, societal and community impacts and the identification of entrepreneurial opportunities are integral to the antecedents. Mumpreneurs often start businesses despite challenges. Outcomes include income generation, business expansion, work–family balance and personal well-being. The theorycontext-methodology (TCM) framework highlights a reliance on empirical research, especially qualitative studies, mainly in highly developed countries. Originality/value – This review holds significant theoretical and practical value regarding mumpreneurship. The findings of this research could facilitate the development of programs that aim to foster and promote mumpreneurship through the involvement of various stakeholders, which has noteworthy practical implications for enhancing economic empowerment.
- Driving eco-innovation in supply chains through multi-stakeholder collaboration: a review and research agendaPublication . Inês, Ana; Diniz, Andreia; Moreira, AntonioThis article examines the concept of eco-innovation (EI) and its role in achieving sustainable economic growth by integrating environmental and social considerations. It focuses on identifying key practices and relationships that promote EI in supply chains through multi-stakeholder collaboration. By systematically reviewing existing literature, the article highlights the challenges and opportunities of implementing eco-innovative practices. It emphasizes the importance of collaborative networks, including companies, suppliers, universities, governments and civil society, in facilitating EI within supply chains. The findings aim to assist firms and practitioners in comprehending the crucial concepts and relationships related to eco-innovation in supply chains. The article serves as a comprehensive overview of the importance of eco-innovation, the role of collaborative networks and multi-stakeholder engagement and the need to adopt a holistic approach to drive eco-innovative practices in supply chains for sustainable economic growth. Additionally, the article suggests potential areas for future research in this field.
- Going the extra mile while internationalizing: a systematic literature review about the role of CSR commitmentPublication . Inês, Ana; Diniz, Andreia; Moreira, AntonioCurrent understanding of corporate social responsibility (CSR) overlooks the impact of internationalization on CSR practices, as it focuses on specific countries. Hence, this paper systematically reviews the literature to analyze how firms, while interna tionalizing, find themselves in the need to act upon their CSR practices and implementation, thus going the extra mile. Through an in-depth content analysis of 53 articles, four thematic groups were identified: (1) CSR performance: Institutional differences between home country and host country; (2) CSR Reporting and Emerging Market Multinational Enterprises' (EM-MNEs) Internationalization; (3) Is CSR an antecedent or outcome of firms' internationalization in EM-MNEs?; (4) The portrait of CSR in the internationalization of developed country firms. The review highlights factors such as environmental regulations, leader ship, and gaining legitimacy in host countries as drivers of stronger CSR during internationalization. However, a key challenge is balancing standardization and adaptation of CSR practices across borders. The paper proposes an integrative framework to guide firms in navigating the complex relationship between CSR and internationalization. Finally, future research avenues may include the study of conflicting stakeholder demands and legitimacy pressures, as well as how CSR efforts can overcome reputational biases.
- Exploring the intersection of environmental sustainability and anti-consumption: a review and research agendaPublication . Inês, Ana; Moreira, AntonioGiven the adverse effects of overconsumption on environmental degradation, there is an urgent need for consumers to transition toward more sustainable consumption patterns, which involve reducing or refusing consumption. This systematic literature review (SLR) explores the intricate relationship between environmental sustainability and anti-consumption behaviors, including minimalism and voluntary simplicity. Through a consumer behavior lens, we aim to understand the intersection of various forms of anti-consumption, examining internal and external drivers, as well as barriers and outcomes. Following a mixed-method approach, this SLR of 69 studies is further complemented by six qualitative interviews with experts on this topic, identifying how consumer decisions to engage in anti-consumption are influenced by a complex interplay of personal motivations and environmental concerns. There is also an interaction between different internal and external drivers, namely religion, personal values, socioeconomic conditions, and (de)marketing strategies. Hence, consumers face some challenges when navigating the complex process of adopting anti-consumption behaviors. The outcomes range from consumer well-being to influencing corporate behavior through buycotts or boycotts. Notably, sustainability can emerge as a by-product of anti-consumption behaviors. We also propose pathways for future research, contributing to the ongoing discourse on sustainable (anti-) consumption.
- The impact of calling on angel investingPublication . Falcão, Rui; Moreira, Antonio; Carneiro, Maria JoãoPurpose – What compels business angels (BAs) to invest beyond financial returns? For many, it’s a deeper sense of calling—an alignment of purpose, values, and the desire to create lasting economic and societal impact. Traits like specialised skills, risk-taking, and a commitment to fostering innovation suggest that BAs may find profound meaning in their work. This paper aims to extend the Work as Calling Theory to the BAs’ context, analysing the impact of calling on BAs’ involvement in their work activities and on the value perceived from investing, referred to as the Angel Perceived Investment Value (APIV). Design/methodology/approach – A questionnaire survey involving 869 BAs worldwide was carried out. Structural equation modelling was used to test the proposed research model. Findings – The findings indicate a positive correlation between calling and both BAs’ involvement and APIV. Moreover, involvement was found to partially mediate the relationship between calling and APIV, contributing to perceptions of greater value. Originality/value – This study is the first to analyse in depth the impacts of calling within the context of business angels (BAs), focusing specifically on the value they derive from their investment activities. It also uniquely examines the mediating role of involvement in tasks related to the startups, the angel groups and the ecosystem. This research offers actionable suggestions to help BAs better manage the expectations arising from their sense of calling while maximizing the value they derive from their investment activities.
- A review of work–life balance in the expatriation contextPublication . Grilo, Lara; Moreira, Antonio; Santos, Claudia; Araújo, Ana Alves; Ferreira, Marianaand business performance. Despite its importance in the business context, its analysis in the expatriation context is still scattered. Thus, this paper reviews the literature covering the analysis of 40 papers that focus on WLB and expatriation. Design/methodology/approach – A systematic literature review (SLR) was deployed in both the WoS and Scopus databases until December 2024. About 40 articles were in-depth analyzed, and four themes emerged inductively. The Hoshin Kanri Matrix was used to showcase each of the main themes. Findings – Four main themes emerged from this SLR: (1) Cultural adaptation; (2) Types of support; (3) WLB challenges and (4) Gender perception. Qualitative studies are predominantly used vis-�a-vis quantitative studies. Originality/value – This paper contributes to the literature by identifying four main strands that reveal potential paths for developing WLB in expatriation processes, both academically and in business contexts.
- The subtle power of nudging: consumer choice in ethical and sustainable retailingPublication . Gary, Joston; Lu, Jiang; Feng, Yan; Wang, Zihan; Gu, Yang; Chuah, Soo-Cheng; Sil, Simão; Moreira, AntonioThis study investigates how nudging mechanisms in brand cues and social interactions influence ethical and sustainable consumer behavior in religious markets. Drawing on Nudge Theory, the study proposes a dual‑pathway model to explain how formal signals (logo certification) and informal cues (peer communication) shape green consumption through identity‑driven and spiritually grounded processes. Using Bayesian Structural Equation Modeling on data from 270 Malaysian consumers, the study finds two distinct yet converging nudging effects. Logo certification enhances green behavior directly and indirectly by strengthening brand distinctiveness and prestige. Peer communication promotes Islamic practices and emotional connectedness with Allah, which in turn drives halal green behavior. The model also shows that both logo certification and peer communication have significant direct effects on green consumption intention. This research extends Nudge Theory beyond simple heuristics by incorporating emotional and identity‑based mechanisms situated within religious contexts by integrating institutional, psychological, and religious‑affective pathways. The findings provide theoretical and practical insights into how subtle, value‑aligned interventions can promote sustainable behavior without restricting consumer autonomy.