A carregar...
205 resultados
Resultados da pesquisa
A mostrar 1 - 10 de 205
- How music–video metaphors build destination brand resonance: dyadic affect, meaning access, and cultural cuesPublication . Gary, Joston; Gu, Yang; Wang, Hannah; Zhou, Xixing; Feng, Yan; Moreira, AntonioShort-form destination videos often rely on music to carry cultural meaning. This paper links Cognitive Metaphor Theory with the circumplex dyad of pleasure and arousal to explain how music–image pairings build destination brand resonance (DBR). Three experiments show that pleasure is the stable route to DBR, arousal helps only under favorable tone, and their effects are additive. A Meaning-Access Prime (MAP) raises both emotions under identical clips and, in Bayesian structural models, also exerts a direct path to DBR, strongest when pleasant tone is low. DBR then predicts destination brand identification and destination consumption intention. We also show a useful state view: Resonant versus Emergent DBR. The framework provides design rules for co-tuning tone, activation, and cultural cues in creator-made clips that improve resonance, identification, and intention.
- Purchase intention of counterfeit luxury goods: a look based on risk perception theoryPublication . Canguende-Valentim, Cláudio Félix; Moreira, AntonioThe aim of this study is to examine the intention to buy counterfeit luxury products using the framework of the theory of perceived risk in the Portuguese market. Data was collected using a questionnaire applied to 97 consumers and analysed using structural equation modelling. The results highlight that positive attitudes towards counterfeit luxury products increase the likelihood of consuming counterfeit products. On the other hand, perceived financial risk and perceived psychological risk influence individuals' attitudes towards buying counterfeit luxury products. The perception of financial risk also influences the intention to buy counterfeit luxury products. The contributions of this study have significant implications for policymakers, luxury brand managers and consumer protection agencies.
- Factors influencing the quality of financial information: a systematic literature reviewPublication . Landu, Masidivinga; Mota, Jorge H.; Moreira, Antonio; Bandeira, Ana MariaPurpose: This research seeks to identify the key factors influencing the quality of financial information within the context of globalisation and complex commercial transactions. Motivation: In today’s globalised environment, trust in financial information is crucial for maintaining market stability and efficiency. Understanding these influencing factors is paramount for sound decision-making by firm managers. Design/Methodology/Approach: A Systematic Literature Review methodology is employed. The investigation examines 50 articles from the SCOPUS and Web of Science databases to identify the key determinants affecting financial information quality. Main findings: The investigation identifies critical factors at firm, country and international levels. Firm-level factors include corporate governance practices, incentives for transparent disclosure and bank monitoring. Country-level influences stem from regulatory frameworks and firm-agent dynamics. Finally, international factors involve competition within capital markets and the degree of a firm’s internationalisation. Practical implications: The research provides key recommendations for both firm managers and regulatory bodies. Managers are advised to adopt transparent policies, implement rigorous audit processes and foster a culture of integrity and accuracy. Additionally, strengthening regulatory bodies and supervisory entities is crucial for effectively monitoring financial practices and penalising misconduct. Novelty/Contribution: This research represents a pioneering effort to systematically synthesise factors affecting financial information quality. It provides a comprehensive framework for academics and practitioners, promoting sustainable economic growth and informed decision-making.
- The role of passion and self-efficacy in entrepreneurial activities in the gig economy: an unsupervised machine learning analysis with topic modelingPublication . Silva, Bruno C.; Moreira, AntonioThis research examines passion and self-efficacy through experience and knowledge, as motivational factors that support entrepreneurs within the gig economy (GE). It sheds light on entrepreneurs’ sources of passion in the GE literature. The sample is composed of all the 1164 entrepreneurship activities offered worldwide through Airbnb, Tour by Locals, and Withlocals on 5 May 2022. The study is supported by unsupervised machine learning models and seeks to find latent topics emerging from the analysis of the entrepreneurs’ descriptions and exposes the main correlated clustered dimensions. There are six main motivators behind GE platforms as a first step toward entrepreneurship: Experience, Passion for share, Knowledge, Classic traditions, Empowered community and local activities, and Well-being. It also confirms the correlation between passion and self-efficacy through experience, pointing them as main factors behind entrepreneurship in the GE. Five of the six sources of passion previously pointed by theory were found: Passion for growth, for people, for product/service, for innovation and for social mission. This study discloses self-efficacy and the sources of passion and points directions to practitioners involved in entrepreneurial activities in the GE ecosystem. This work used machine learning models to access quantitatively a paradigm that is inductive by nature. The results point to well-being as a significant factor to be addressed in future research regarding entrepreneurship. This research only studies individuals involved in the GE; as such, further studies should cohort new populations from different fields.
- Profitability of microfinance institutions and borrowers: a systematic literature reviewPublication . Fonseca, Salvador; Moreira, Antonio; Mota, JorgeUsing the SCOPUS database, this paper conducts a systematic literature review to identify the drivers of financial profitability for both microfinance institutions (MFIs) and borrowers. Among the 174 papers reviewed, 39 addressed the profitability drivers of MFIs and borrowers. For, MFIs several factors stand out: financing for women and group credit, portfolio quality; client monitoring; appropriate active and passive interest rates; and control of operating costs. For borrowers, training in small business management; the generation of innovative and well-structured business ideas, access to microcredit and adequate passive interest rate, monitoring by MFIs and investment-focused credit, are found to drive profitability without jeopardizing their scope and depth of their operations. In this way the MFIs can grow and expand their services in a financially sustainable way, and better serve excluded individuals. These results may provide a valuable framework to MFIs and borrowers to consider in their activities. Additionally, the findings are valuable also to policymakers when designing microfinance policies aimed at poverty reduction. A possible conjecture resulting from this study is that the financial sustainability of microfinance does not lie in subsidization, but in the application of market rules. By identifying two sets of factors that drive profitability, for MFIs and for borrowers, this paper provides an interface that incorporates measurement indicators.
- Brand evangelism: a review and research agendaPublication . Cavadas, Ricardo; Moreira, AntonioBrand evangelism has become an increasingly relevant concept in consumer–brand relationship research, yet existing studies remain fragmented, lacking a structured synthesis of its antecedents, mechanisms, and outcomes. This study conducts a systematic literature review (SLR) to consolidate current knowledge on brand evangelism, identify key thematic clusters, and highlight research gaps. Using the Antecedents, Decisions, and Outcomes and Theories, Contexts, and Methods frameworks, aligned with the Scientific Procedures and Rationales for Systematic Literature Reviews protocol, this review provides a comprehensive understanding of brand evangelism. A bibliometric analysis of 41 articles, supported by thematic mapping, reveals four primary research clusters: brand-centric relational evangelism, green evangelism, social media evangelism, and emotional evangelism. The findings contribute to both theory and practice by offering a structured research agenda and strategic insights for fostering brand evangelism. This study serves as a foundational resource for scholars and practitioners, guiding future research, and managerial applications in brand evangelism.
- Mumpreneurship: what is known, how it is known and future agendaPublication . Amorim, Vanessa; Moreira, Antonio; Lopes, Bruno de Sousa; Rua, OrlandoPurpose – This study explores the antecedents, decisions and outcomes associated with mumpreneurship. It also reviews the primary theories, contexts and methodologies used in the existing literature on the subject. In addition, this study aims to identify potential future research directions in this field. Design/methodology/approach – A systematic literature review (SLR) was conducted following the PRISMA 2020 protocol and the ADO-TCM framework. A total of 57 articles from the Scopus and Web of Science databases were analyzed. R software was used for performance analysis and science mapping. Findings – The antecedents-decisions-outcomes (ADO) framework identified 233 factors grouped into 12 antecedent categories, 2 decisions and 4 outcomes. Antecedents include work-related issues, professional aspects, information and communication technologies, motherhood and childcare, family support, personal aspects, autonomy, independence and flexibility. In addition, financial dimensions, gender issues, societal and community impacts and the identification of entrepreneurial opportunities are integral to the antecedents. Mumpreneurs often start businesses despite challenges. Outcomes include income generation, business expansion, work–family balance and personal well-being. The theorycontext-methodology (TCM) framework highlights a reliance on empirical research, especially qualitative studies, mainly in highly developed countries. Originality/value – This review holds significant theoretical and practical value regarding mumpreneurship. The findings of this research could facilitate the development of programs that aim to foster and promote mumpreneurship through the involvement of various stakeholders, which has noteworthy practical implications for enhancing economic empowerment.
- Attitudes toward gender parity initiatives: a comparative studyPublication . Furtado, Julia Vasconcelos; Moreira, Antonio; Rodrigues, Ricardo José; Mota, Jorge Humberto FernandesThe struggle for gender parity (sustainable development goal 5) sustains a controversial debate among authors, leaders, and organizations. Studies connecting social dominance orientation, status threat, and attitudes towards gender parity initiatives are scant. This article investigates these relationships and their mediators, focusing on gender parity initiatives in three independent studies—Brazil, Canada, and Portugal—comparing data collected from professors and employees in public and private HEIs. Both social dominance orientation (SDO) and status threat influence employees' attitudes towards gender parity initiatives, with SDO being the most important and significant determinant. Canadian employees are more supportive of gender affirmative actions and share a preference for group-based inequality. Employees in all three countries perceive their societies as egalitarian, with a gender parity agenda in place, and no longer requiring efforts for gender equity regardless of the respondents' gender. Intriguing insights on the perceptions and attitudes of those self-identifying as “woman” and “man” were found.
- The impact of calling on angel investingPublication . Falcão, Rui; Moreira, Antonio; Carneiro, Maria JoãoPurpose – What compels business angels (BAs) to invest beyond financial returns? For many, it’s a deeper sense of calling—an alignment of purpose, values, and the desire to create lasting economic and societal impact. Traits like specialised skills, risk-taking, and a commitment to fostering innovation suggest that BAs may find profound meaning in their work. This paper aims to extend the Work as Calling Theory to the BAs’ context, analysing the impact of calling on BAs’ involvement in their work activities and on the value perceived from investing, referred to as the Angel Perceived Investment Value (APIV). Design/methodology/approach – A questionnaire survey involving 869 BAs worldwide was carried out. Structural equation modelling was used to test the proposed research model. Findings – The findings indicate a positive correlation between calling and both BAs’ involvement and APIV. Moreover, involvement was found to partially mediate the relationship between calling and APIV, contributing to perceptions of greater value. Originality/value – This study is the first to analyse in depth the impacts of calling within the context of business angels (BAs), focusing specifically on the value they derive from their investment activities. It also uniquely examines the mediating role of involvement in tasks related to the startups, the angel groups and the ecosystem. This research offers actionable suggestions to help BAs better manage the expectations arising from their sense of calling while maximizing the value they derive from their investment activities.
- Augmented reality in retailPublication . Gary, Joston; Xixing, Zhou; Tang, Yuk Ming; Yang, Gu; Moreira, AntonioRetail practice shows that augmented-reality shopping applications with similar technical quality can elicit widely different consumer reactions. This study proposes a dual-pathway Stimulus–Organism–Response model: a technical pathway linking augmented realism, information richness, and personalization to interaction satisfaction, and an emotion-priming pathway where anticipated emotions shape immersion, telepresence, and pleasure without technical appraisal. Both converge at inspiration, the sole System-2 construct converting experience into behavior. Data from quasi-experimental participants were analyzed using PLS-SEM, SHAP-interpreted gradient boosting, and K-Means robustness checks. Information richness showed the strongest technical effect, while anticipated emotions most strongly affected immediate experiences. Inspiration predicted purchase and cross-buying intentions. Machine-learning diagnostics supported the framework and revealed non-linear thresholds in key pathways, clarifying inconsistent AR outcomes and positioning inspiration as the cognitive bridge to purchase.