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Advisor(s)
Abstract(s)
Digital transformation (DT) is essential for all companies and industries, depending crucially on systems, IT,
strategy, and people. In this research, we analyse how firms’ characteristics, associated with management
characteristics, promote DT in Portuguese companies. The model considers the relationship between digital
strategy and corporate and business strategy, according to firm and management characteristics. We use a
multilevel analysis, applying fsQCA to data obtained from 47 Portuguese firms. The results represent an
important step forward in the knowledge of the conditions to promote higher stages of DT, especially regarding
leadership and management associated with certain firms’ characteristics. The conclusions support the crucial
role of leadership and especially the importance of managers’ coherence towards companies’ mission to promote
more advanced stages of DT. At the same time, it contributes to develop knowledge about the best possible
combination of firms’ and management characteristics to promote DT.
Description
Keywords
Leadership Digital transformation Corporate strategy Business strategy Digital strategy
Citation
Publisher
Elsevier