Gestão e Economia | Livros / Books
Permanent URI for this collection
Browse
Browsing Gestão e Economia | Livros / Books by Sustainable Development Goals (SDG) "09:Indústria, Inovação e Infraestruturas"
Now showing 1 - 4 of 4
Results Per Page
Sort Options
- Handbook of research on entrepreneurship and marketing for global reach in the digital economyPublication . Carvalho, Luísa Margarida Cagica; Isaias, PedroThe digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
- Smart technology applications in business environmentsPublication . Issa, Tomayess; kommers, Piet; Issa, Theodora; Isaias, Pedro; Issa, Touma B.Technology continues to make great strides in society by providing opportunities for advancement, inclusion, and global competency. As new systems and tools arise, novel applications are created as well. Smart Technology Applications in Business Environments is an essential reference source for the latest scholarly research on the risks and opportunities of utilizing the latest technologies in different aspects of society such as education, healthcare systems, and corporations. Featuring extensive coverage on a broad range of topics and perspectives including virtual reality, robotics, and social media, this publication is ideally designed for academicians, researchers, students, and practitioners seeking current research on the improvement and increased productivity from the implementation of smart technologies.
- Sustainability awareness and green information technologiesPublication . Issa, Tomayess; Issa, Theodora; Issa, Touma B.; Isaias, PedroThis book addresses several aspects of environmental sustainability awareness and priorization, explores ways to use resources and processes more responsibly, and describes the strategies, models and tools required to overcome various challenges. Sustainable and green IT are used to minimize the current ICT recycling problems which are harming our planet. The book discusses the new green information technologies as alternatives to conventional ICT, which have significantly harmed nature, and examines how to make recent technologies such as cloud computing; social networking; smart technology; blockchains, IoT (internet-of-things); and big data sustainable. Exploring sustainability awareness and importance among individuals and organizations in the developed and developing countries, most of the contributions conclude that sustainability should be considered a duty in order to change mindsets, attitudes and actions so as to preserve our planet. Furthermore, it examines the green information technology strategies and models.
- User innovation and the entrepreneurship phenomenon in the digital economyPublication . Isaias, Pedro; Carvalho, Luísa Margarida CagicaThe digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.