Gestão e Economia | Capítulos/artigos em livros internacionais / Book chapters/papers in international books
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- Anti-counterfeiting luxury managementPublication . Canguende-Valentim, Cláudio Félix; Moreira, Antonio; Jungo, João FernandoCounterfeiting of luxury products is an illegal practice that can cause significant and reputational damage to companies, as well as erode consumer trust. Managing the fight against counterfeit luxury products is a major concern for luxury brands. The aim of this chapter is to identify and bring together some strategies from previous studies to combat the production and commercialization of counterfeit luxury products.
- Purchase intention of counterfeit luxury goods: a look based on risk perception theoryPublication . Canguende-Valentim, Cláudio Félix; Moreira, AntonioThe aim of this study is to examine the intention to buy counterfeit luxury products using the framework of the theory of perceived risk in the Portuguese market. Data was collected using a questionnaire applied to 97 consumers and analysed using structural equation modelling. The results highlight that positive attitudes towards counterfeit luxury products increase the likelihood of consuming counterfeit products. On the other hand, perceived financial risk and perceived psychological risk influence individuals' attitudes towards buying counterfeit luxury products. The perception of financial risk also influences the intention to buy counterfeit luxury products. The contributions of this study have significant implications for policymakers, luxury brand managers and consumer protection agencies.
- Purchase intention of counterfeit luxury goods: perspectives on the Portuguese marketPublication . Canguende-Valentim, Cláudio Félix; Moreira, AntonioThe aim of this study is to examine the intention to buy counterfeit luxury goods using the framework of the theory of planned behaviour in the Portuguese market. Data was collected through a questionnaire applied to 96 consumers and analysed using structural equation modelling. The findings highlight that positive attitudes towards counterfeit luxury products increase the likelihood of counterfeit consumption. On the other hand, subjective norms influence individuals’ attitudes towards buying counterfeit luxury products. Perceived behavioural control also influences the intention to buy counterfeit luxury goods. The contributions of this study have significant implications for policymakers, luxury brand managers and consumer protection agencies.