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Orientador(es)
Resumo(s)
The aim of this study is to examine the intention to buy counterfeit luxury goods using the framework of the theory of planned behaviour in the Portuguese market. Data was collected through a questionnaire applied to 96 consumers and analysed using structural equation modelling. The findings highlight that positive attitudes towards counterfeit luxury products increase the likelihood of counterfeit consumption. On the other hand, subjective norms influence individuals’ attitudes towards buying counterfeit luxury products. Perceived behavioural control also influences the intention to buy counterfeit luxury goods. The contributions of this study have significant implications for policymakers, luxury brand managers and consumer protection agencies.
Descrição
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Contexto Educativo
Citação
Canguende-Valentim, C. F., & Moreira, A. C. (2025). “Purchase intention of counterfeit luxury goods. Perspectives on the Portuguese market”. In Canguende-Valentim, C. F., Moreira, A. C. & Vale, V. (Eds.), Counterfeit Luxury and Consumption (pp. 175–190), London, Routledge. DOI: 10.4324/9781003507925- 12
Editora
Routledge
Licença CC
Sem licença CC