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Purchase intention of counterfeit luxury goods: perspectives on the Portuguese market

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dc.contributor.authorCanguende-Valentim, Cláudio Félix
dc.contributor.authorMoreira, Antonio
dc.date.accessioned2026-01-23T10:40:51Z
dc.date.available2026-01-23T10:40:51Z
dc.date.issued2025en_US
dc.date.updated2026-01-16T19:29:00Z
dc.description.abstractThe aim of this study is to examine the intention to buy counterfeit luxury goods using the framework of the theory of planned behaviour in the Portuguese market. Data was collected through a questionnaire applied to 96 consumers and analysed using structural equation modelling. The findings highlight that positive attitudes towards counterfeit luxury products increase the likelihood of counterfeit consumption. On the other hand, subjective norms influence individuals’ attitudes towards buying counterfeit luxury products. Perceived behavioural control also influences the intention to buy counterfeit luxury goods. The contributions of this study have significant implications for policymakers, luxury brand managers and consumer protection agencies.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationCanguende-Valentim, C. F., & Moreira, A. C. (2025). “Purchase intention of counterfeit luxury goods. Perspectives on the Portuguese market”. In Canguende-Valentim, C. F., Moreira, A. C. & Vale, V. (Eds.), Counterfeit Luxury and Consumption (pp. 175–190), London, Routledge. DOI: 10.4324/9781003507925- 12
dc.identifier.doi10.4324/9781003507925-12en_US
dc.identifier.isbn9781003507925en_US
dc.identifier.slugcv-prod-4665546
dc.identifier.urihttp://hdl.handle.net/10400.2/21032
dc.language.isoeng
dc.peerreviewedyes
dc.publisherRoutledgeen_US
dc.rights.uriN/A
dc.titlePurchase intention of counterfeit luxury goods: perspectives on the Portuguese marketeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage190
oaire.citation.startPage175
oaire.citation.titleCounterfeit Luxury and Consumptionen_US
oaire.versionhttp://purl.org/coar/version/c_ab4af688f83e57aa
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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