Gestão e Economia | Capítulos/artigos em livros internacionais / Book chapters/papers in international books
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- CRM 2.0 and Mobile CRM: a framework proposal and study in European Recruitment AgenciePublication . Gregório, Tânia Isabel; Isaías, PedroCompanies are becoming more focused on customers and on new ways to approach them individually. Mobile technologies and Web 2.0 have been pushing companies to evolve in this area. This research is focused on the way Customer Relationship Management (CRM) systems are used, on a European level, by recruiting companies to assist candidates in finding a satisfactory job. A framework is presented to identify how CRM 2.0 and mCRM (mobile CRM) can help candidates to find jobs in a personalized way. A set of four hypotheses have been defined. To gain a better understanding of these CRM systems, the methodology used in the exploratory study was quantitative, employing a non-probabilistic sampling technique, with 35 recruiting agencies being studied. Results showed that the use of software in recruiting agencies is quite common and that CRM 2.0 is present in the vast majority of the studied companies. When it comes to mobile CRM, there's still much to be explored in this channel, as agencies focus their resources on Web 2.0, leaving this channel's great potential of mobile CRM unused.
- Entrepreneurship and changing mindsets: a success storyPublication . Dieguez, Teresa; Au-Yong-Oliveira, Manuel; Sobral, Thiago; Jacquinet, Marc
- Management of tacit knowledge and the issue of empowerment of patients and stakeholders in the health care sectorPublication . Jacquinet, Marc; Nobre, Ângela Lacerda; Curado, Henrique; Martins, António Eduardo Pais Falcão Barbosa; Arraya, Marco; Sousa, Maria; Pimenta, RuiThere is a growing literature on health and health care dedicated to empowerment of patients; but there is still a gap in the literature to conceptualize knowledge, to extend the discussion of the empowerment of the patients to the stakeholders. The discussion is at the level of managerial processes of empowerment and knowledge management related to health care. The present chapter starts with a review on empowerment, especially focused on the health sector. The following sections will develop a critical analysis of empowerment, mainly around the concept of tacit knowledge (Polanyi) and knowledge management. One key variable is the proximity of the actors involved in the empowerment process. This key variable is very much related to the tacitness issue of knowledge production and flows. The chapter extends the discussion of the empowerment of the patients to that of the stakeholders and the general debate about health literacy. A model is briefly described for the purpose of illustrating the learning process in a knowledge management implemented in health care.
- Responsabilidade social, sustentabilidade empresarial e território: abordagem multicasos no AlentejoPublication . Silva, Maria; Jacquinet, MarcA partir dos conceitos de responsabilidade social (RS), sustentabilidade empresarial, responsabilidade social territorial (RST), apresentam-se os primeiros resultados relativos ao estudo que analisa o alinhamento entre RS de empresas e o desenvolvimento do território. Ao identificar as práticas de responsabilidade social adoptadas por organizações no Alentejo - Delta Cafés, SGPS; Embraer Portugal, SA Empresa de Desenvolvimento e Infra-Estruturas de Alqueva, S.A. (EDIA), Empresa Esporão, S.A.; Parque do Alentejo de Ciência e Tecnologia, SA (PACT) e Tyco Electronics,Ld.ª, verifica-se de que forma é que, em termos dos seu discurso, estas contribuem para a sustentabilidade de cada uma das empresas e para a construção de um território socialmente responsável.
- Successful implementation of Web 2.0 in non-profit organisations: a case studyPublication . Pífano, Sara; Isaias, Pedro; Miranda, PaulaNon-profit organizations are becoming aware of the resourcefulness of Web 2.0 in terms of user engagement, communication, collaboration, and fundraising. Nonetheless, within the context of these organizations, the full potential of Web 2.0 technologies remains unrealized. This chapter explores the aspects that contribute to the successful implementation of Web 2.0 in non-profit organizations by using a case study of an international non-profit entity. The case study is based on an online questionnaire that was distributed among the members of the organization. The findings place an emphasis on the importance of the user-friendliness of the application, the participation of the users, on the availability of relevant content, and on the existence of features to create/exchange content in a multiplicity of formats.