Gestão e Economia | Capítulos/artigos em livros internacionais / Book chapters/papers in international books
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- Challenges of the internationalization strategy of a technology-based international new venturePublication . Fernandes, Luciana C.; Pereira, Cristiana; Moreira, Antonio; Teixeira, N.; Costa, T.; Lisboa, I.The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.
- Does theory really fit real life situations?: a case study on the internationalization process of a technological service-based firmPublication . Furtado, Júlia V.; Pereira, Ana R.; Pereira, Inês; Moreira, Antonio; Teixeira, N.; Costa, T.; Lisboa, I.This chapter analyzes the strategic international formulation of a SME technological service-based firm to perceive the internationalization theory that best suits the company throughout its history. The literature review of the most studied internationalization patterns—Uppsala Model, Born Globals, Born Again Globals, and Born Regionals—allowed comparison of the main characteristics of each theory vis-à-vis the firm’s internationalization. A synthesis table summarizes the main characteristics of the internationalization process of each model and presents a clearer view of the particularities of each. Analysis of the primary data and interviews provided by the company’s CEO made it possible to compare the internationalization process adopted by the company with those characteristics, facilitating the process of identifying the strategy followed. The present case study took into account the theoretical model with the greatest similarity of characteristics with the path followed by the firm, as well as its learning and future plans.