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Empreendedorismo tecnológico de gênero: a experiência do coletivo Bit Rosa
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Resumo(s)
O crescimento acelerado do setor tecnológico e a demanda por profissionais, independentemente de gênero, evidenciam o desafio de enfrentar a histórica sub-representação feminina na área da Computação. Essa realidade é marcada por estereótipos, desigualdades estruturais e barreiras socioculturais que afastam meninas e mulheres desta área. Diante disso, o coletivo “Bit Rosa: Elas na Computação” parte da compreensão de que a inclusão de mulheres nesse campo vai além de proporcionar acesso, mas que se torna necessário fortalecer suas trajetórias, produzir pertencimento e potencializar a inventividade de gênero neste contexto. Trata-se de criar condições para que meninas e mulheres não apenas ingressem, mas também permaneçam e tenham êxito em suas formações e carreiras profissionais. Nesse sentido, o objetivo deste artigo é apresentar uma intervenção desenvolvida no âmbito do coletivo, que nos instigou a refletir sobre como meninas e mulheres podem transformar os ecossistemas tecnológicos a partir da perspectiva do que conceituamos como um potencial “empreendedorismo tecnológico de gênero”. A proposta metodológica desta investigação fundamenta-se no Método Cartográfico de Pesquisa-Intervenção, que articula pesquisa e ação por meio de workshops projetuais. Esses espaços de cocriação emergem como territórios de experimentação, onde se cultiva uma política inventiva articulada à realidade e aos contextos das participantes. Com enfoque STEAM (Science, Technology, Engineering, Art and Math) e perspectiva interdisciplinar, nesses territórios há espaço para criações e discussões sobre tecnologia e equidade, bem como a emergência de dados qualitativos relevantes para a compreensão dos atravessamentos de gênero na Computação. A partir dessas intervenções, emergem possibilidades de inventividade tecnológica, comprometida com a diversidade e entendemos nelas encontrar potência para emergência de experiências de empreendedorismo tecnológico de gênero com potencial social transformador.
The accelerated growth of the technology sector and the demand for professionals, regardless of gender, highlight the challenge of addressing the historic underrepresentation of women in the field of Computing. This reality is marked by stereotypes, structural inequalities, and sociocultural barriers that discourage girls and women from entering this area. In response, the collective “Bit Rosa: Women in Computing” is based on the understanding that including women in this field goes beyond providing access; it becomes necessary to strengthen their trajectories, foster a sense of belonging, and enhance gender inventiveness in this context. The aim is to create conditions so that girls and women not only enter but also remain and succeed in their education and professional careers. In this regard, the objective of this article is to present an intervention developed within the collective that prompted us to reflect on how girls and women can transform technological ecosystems from the perspective of what we conceptualize as a potential “gendered technological entrepreneurship.” The methodological approach of this investigation is grounded in the Cartographic Research-Intervention Method, which combines research and action through design workshops. These co-creation spaces emerge as experimental territories where an inventive politics connected to the reality and contexts of the participants is cultivated. With a STEAM (Science, Technology, Engineering, Art, and Math) focus and an interdisciplinary perspective, these territories provide room for creations and discussions about technology and equity, as well as the emergence of relevant qualitative data for understanding the intersections of gender in Computing. From these interventions, possibilities for technological inventiveness committed to diversity arise, and we understand them as sources of potential for the emergence of gendered technological entrepreneurship experiences with transformative social impact.
The accelerated growth of the technology sector and the demand for professionals, regardless of gender, highlight the challenge of addressing the historic underrepresentation of women in the field of Computing. This reality is marked by stereotypes, structural inequalities, and sociocultural barriers that discourage girls and women from entering this area. In response, the collective “Bit Rosa: Women in Computing” is based on the understanding that including women in this field goes beyond providing access; it becomes necessary to strengthen their trajectories, foster a sense of belonging, and enhance gender inventiveness in this context. The aim is to create conditions so that girls and women not only enter but also remain and succeed in their education and professional careers. In this regard, the objective of this article is to present an intervention developed within the collective that prompted us to reflect on how girls and women can transform technological ecosystems from the perspective of what we conceptualize as a potential “gendered technological entrepreneurship.” The methodological approach of this investigation is grounded in the Cartographic Research-Intervention Method, which combines research and action through design workshops. These co-creation spaces emerge as experimental territories where an inventive politics connected to the reality and contexts of the participants is cultivated. With a STEAM (Science, Technology, Engineering, Art, and Math) focus and an interdisciplinary perspective, these territories provide room for creations and discussions about technology and equity, as well as the emergence of relevant qualitative data for understanding the intersections of gender in Computing. From these interventions, possibilities for technological inventiveness committed to diversity arise, and we understand them as sources of potential for the emergence of gendered technological entrepreneurship experiences with transformative social impact.
Descrição
Palavras-chave
Gênero Inventividade Empreendedorismo Mulheres na computação Gender Inventiveness Entrepreneurship Women in computing
Contexto Educativo
Citação
Editora
SkillsResearch
Licença CC
Sem licença CC