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Orientador(es)
Resumo(s)
Purpose – The purpose of this paper is to estimate retailing efficiency in a 26-store women clothing
retail chain and to decompose it in several measures in order to contribute to the performance
improvement of this retail service firm, as well as to compare the efficiency of the different decision
making units.
Design/methodology/approach – This paper uses the following measures to estimate efficiency:
sigma convergence analysis; efficiency analysis; technical efficiency (TE) analysis; pure technical
efficiency (PTE) analysis and scale efficiency (SE) analysis for a set of 26 stores of a women retail
service brand operating in Portugal. A cross-section input-oriented data envelopment analysis (DEA) is used to analyse quarterly data sets from 2010 to 2013.
Findings – The results show that costs with personnel are slightly increasing when analysed using
the sigma convergence method, although there are some geographical differences. Moreover,
it is possible to witness that the retail store chain’s TE diminishes as the operations outputs do not
grow as fast as input savings. On the other hand, there are no SE problems as the levels of SE are
larger than pure efficiency levels.
Research limitations/implications – The main limitation of the study stems from the fact that the
analysis is based on a simple retail chain, which makes it a single case study. Therefore, the
generalisation of the conclusions for other firms or for other periods of analysis should be made
cautiously.
Practical implications – It is shown that some stores have a good TE and other stores have some
SE advantage. As such, it is possible to select some stores as benchmarks to deploy internal efficiency throughout the retail chain.
Originality/value – The contribution of this paper is based on the application of the sigma conversion and DEA techniques to evaluate efficiency in retail service store.
Descrição
Palavras-chave
Portugal DEA Scale efficiency Sigma convergence Technical efficiency Women clothing retail stores
Contexto Educativo
Citação
Editora
Licença CC
Sem licença CC