A carregar...
Publicação
Seeking opportunities: challenges faced by a small “Born Global” company
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 524.93 KB | Adobe PDF |
Orientador(es)
Resumo(s)
New types of companies have emerged, known as “Born Globals” (BGs), transitioning and internationalizing early and rapidly. They have attracted scholarly interest because their involvement in international sales from the moment of inception contradicts the more traditional perspectives on internationalization.
This chapter explores a gap in the literature on BG micro-enterprises’ behavior on their internationalization trajectory. It analyzes the case of a micro-company based in Aveiro, Portugal that follows a passive internationalization path to embrace a BG’s typical behavior. The behavior of this micro-company is examined to illustrate how a BG can find new opportunities abroad and take advantage of them, the main entry modes and marketing strategies adopted in the early and rapid internationalization process, the importance of networking and growth strategies, and the role of the CEO in the internationalization process. This chapter adds value by explaining how a micro-enterprise manages to overcome its passive behavior and evolve into a BG company.
Descrição
Palavras-chave
Contexto Educativo
Citação
Editora
IGI Global
Licença CC
Sem licença CC