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Seeking opportunities: challenges faced by a small “Born Global” company

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dc.contributor.authorInês, Ana
dc.contributor.authorHespanha, Maria
dc.contributor.authorPires, Patrícia
dc.contributor.authorAlmeida, Andreia
dc.contributor.authorMoreira, Antonio
dc.contributor.editorSaruchera, F.en_US
dc.date.accessioned2026-02-09T11:18:20Z
dc.date.available2026-02-09T11:18:20Z
dc.date.issued2021en_US
dc.date.updated2026-01-27T11:47:14Z
dc.description.abstractNew types of companies have emerged, known as “Born Globals” (BGs), transitioning and internationalizing early and rapidly. They have attracted scholarly interest because their involvement in international sales from the moment of inception contradicts the more traditional perspectives on internationalization. This chapter explores a gap in the literature on BG micro-enterprises’ behavior on their internationalization trajectory. It analyzes the case of a micro-company based in Aveiro, Portugal that follows a passive internationalization path to embrace a BG’s typical behavior. The behavior of this micro-company is examined to illustrate how a BG can find new opportunities abroad and take advantage of them, the main entry modes and marketing strategies adopted in the early and rapid internationalization process, the importance of networking and growth strategies, and the role of the CEO in the internationalization process. This chapter adds value by explaining how a micro-enterprise manages to overcome its passive behavior and evolve into a BG company.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-7998-4303-0.ch005en_US
dc.identifier.isbn9781799843030en_US
dc.identifier.isbn9781799843047en_US
dc.identifier.slugcv-prod-2487988
dc.identifier.urihttp://hdl.handle.net/10400.2/21175
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleSeeking opportunities: challenges faced by a small “Born Global” companyeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage110
oaire.citation.startPage87
oaire.citation.titleAdvanced Perspectives on Global Industry Transitions and Business Opportunitiesen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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