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- User innovation and the entrepreneurship phenomenon in the digital economyPublication . Isaias, Pedro; Carvalho, Luísa Margarida CagicaThe digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.
- Handbook of research on entrepreneurship and marketing for global reach in the digital economyPublication . Carvalho, Luísa Margarida Cagica; Isaias, PedroThe digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
- e-Business management assessment: framework proposal through case study analysisPublication . Isaias, Pedro; Carvalho, Luísa Margarida Cagica; Cassundé Junior, Nildo; Cassundé, Fernanda RodaPurpose – This paper proposes an e-Business assessment framework for organizations that aim to enhace the effectiveness of their online presence and maximise the benefits that result from it. The framework is based on three main pillars derived from academic literature research: emarketing strategies, CRM strategies, and business model strategies. Design/methodology/approach – This paper reviews literature from e-Marketing, CRM and business model strategies, leading to the generation of a e-Business assessment framework. Secondly it takes 19 case studies and analysis them using Atlas.TI, through qualitative content analysis, to validate that framework. Findings – Pragmatic advice for practitioners derives from research results considering that this framework enables managers to characterise the company in terms of its e-Business approach, making it possible to determine the level of depth of competitive online strategies. Lessons for an improved e-Business approach can be derived from this paper. Originality/value – This study proposes a novel e-Business framework to assist organizations that want to to have an on-line presence. Its original since it is comprised of the factors identified in a literature review that contribute to define and scope that on-line presence. The framework is then validated through the collection of 19 case studies of companies that have this on-line presence, validating the theoretical findings.