Browsing by Issue Date, starting with "2020-04-23"
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- Emissão Nº 169Publication . Universidade Aberta; Guerreiro, Maria João; Arieira, RuiEntrevista ao professor Arlindo Oliveira, docente do Instituto Superior Técnico, sobre a importância da inteligência artificial. Fugas: “Memórias de África: as receitas da minha mãe”, pela autora Filomena Amador, professora da Universidade Aberta. Espaço Aberto: O IV International Forum on Management, dedicado ao tema “As Organizações na era digital- desafios para a sustentabilidade”, teve lugar (de 5 a 7 de março de 2020) na Universidade Aberta, em Lisboa. Evento organizado pela Universidade Aberta em parceria com outras instituições. Edições eUAb: Produção de ebooks disponíveis no Portal da Universidade Aberta.
- e-Business management assessment: framework proposal through case study analysisPublication . Isaias, Pedro; Carvalho, Luísa Margarida Cagica; Cassundé Junior, Nildo; Cassundé, Fernanda RodaPurpose – This paper proposes an e-Business assessment framework for organizations that aim to enhace the effectiveness of their online presence and maximise the benefits that result from it. The framework is based on three main pillars derived from academic literature research: emarketing strategies, CRM strategies, and business model strategies. Design/methodology/approach – This paper reviews literature from e-Marketing, CRM and business model strategies, leading to the generation of a e-Business assessment framework. Secondly it takes 19 case studies and analysis them using Atlas.TI, through qualitative content analysis, to validate that framework. Findings – Pragmatic advice for practitioners derives from research results considering that this framework enables managers to characterise the company in terms of its e-Business approach, making it possible to determine the level of depth of competitive online strategies. Lessons for an improved e-Business approach can be derived from this paper. Originality/value – This study proposes a novel e-Business framework to assist organizations that want to to have an on-line presence. Its original since it is comprised of the factors identified in a literature review that contribute to define and scope that on-line presence. The framework is then validated through the collection of 19 case studies of companies that have this on-line presence, validating the theoretical findings.