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A adoção do negócio eletrónico por instituições culturais sem fins lucrativos e o seu impacto
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| 1.38 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
As instituições culturais sem fins lucrativos são normalmente dissociadas da
tecnologia, especialmente pela aparente pouca relação das artes performativas com as
ferramentas digitais. Igualmente, estas instituições sofrem do fenómeno cost-disease, pois
as eficiências geradas pela adoção tecnológica não são tão significativas no sector cultural
como em áreas comerciais ou industriais, originando um acréscimo dos custos ao longo do
tempo. Apesar de não serem organizações que visem o lucro, as instituições culturais são
forçadas a agir como tal, por forma a combater as ineficiências e conseguir maior
produtividade e retornos financeiros, bem como chegar a uma maior audiência com um
programa de qualidade, justificando assim os subsídios públicos que lhes são atribuídos.
Com o desenvolvimento do negócio eletrónico, muitas empresas procuraram
soluções neste âmbito que lhes permitissem obter não só vantagens estratégicas e
financeiras mas também conseguir maiores eficiências na produção, comunicação e
distribuição de produtos/serviços. Porém, a implementação de um modelo de negócio
eletrónico pressupõe investimentos elevados e recursos abundantes, o que em instituições
culturais sem fins lucrativos pode tornar a sua implementação limitada. Nesta investigação
pretendemos averiguar o grau de adoção e o impacto do negócio eletrónico entre as
instituições culturais sem fins lucrativos, assim como perceber que benefícios poderá trazer
tal investimento.
Com recurso ao estudo de casos múltiplos pretendemos analisar os dados
recolhidos de diversas instituições através de entrevistas abertas e questionários, para
perceber os benefícios e dificuldades inerentes ao negócio eletrónico na área cultural, bem
como as estratégias e razões existentes para a implementação de tal modelo.
Non-profit cultural institutions are not usually linked to technology, especially due to the uncommon relationship between performing arts and digital tools. Henceforth, this type of institutions suffer from cost-disease, since efficiencies enabled by technology adoption – with accumulated costs over the years - are not as significant in the cultural sector as in commercial or industrial sectors. Despite being non-profit organizations, they are increasingly forced to act as if they pursued profits, in order to maximize efficiencies and enabling more productivity and returns, as well as reaching a broader audience with quality programs, thus justifying the public grants received. With the development of electronic business (e-business), many organizations searched for solutions that would enable them to obtain not only strategic and financial advantages, but also more efficiencies in production, communication and distribution of products/services. However, adopting an e-business model requires significant investments and resources, two factors that are usually scarce in non-profit cultural institutions, making the adoption of e-business even more difficult. In this research we aim to understand the levels of adoption and impact of e-business among non-profit cultural institutions and which benefits we might expect. Using multiple case study, we analyze the data obtained from open interviews and questionnaires to different institutions in order to understand both benefits and difficulties inherent to electronic business in the cultural area, as well as to comprehend the strategies and reasons behind the adoption of this model.
Non-profit cultural institutions are not usually linked to technology, especially due to the uncommon relationship between performing arts and digital tools. Henceforth, this type of institutions suffer from cost-disease, since efficiencies enabled by technology adoption – with accumulated costs over the years - are not as significant in the cultural sector as in commercial or industrial sectors. Despite being non-profit organizations, they are increasingly forced to act as if they pursued profits, in order to maximize efficiencies and enabling more productivity and returns, as well as reaching a broader audience with quality programs, thus justifying the public grants received. With the development of electronic business (e-business), many organizations searched for solutions that would enable them to obtain not only strategic and financial advantages, but also more efficiencies in production, communication and distribution of products/services. However, adopting an e-business model requires significant investments and resources, two factors that are usually scarce in non-profit cultural institutions, making the adoption of e-business even more difficult. In this research we aim to understand the levels of adoption and impact of e-business among non-profit cultural institutions and which benefits we might expect. Using multiple case study, we analyze the data obtained from open interviews and questionnaires to different institutions in order to understand both benefits and difficulties inherent to electronic business in the cultural area, as well as to comprehend the strategies and reasons behind the adoption of this model.
Description
Keywords
Instituições culturais Comércio eletrónico Negócios Cost-disease Tecnologia digital Estratégias Público E-business Cultural institutions Technology Audience development
Pedagogical Context
Citation
Antão, Gabriel - A adoção do negócio eletrónico por instituições culturais sem fins lucrativos e o seu impacto[Em linha]. [S.l.]: [s.n.], 2017. 149 p.