A carregar...
Publicação
De-internationalization of SMEs: a case study
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 636.63 KB | Adobe PDF |
Orientador(es)
Resumo(s)
Existing literature has devoted high attention to the topic of internationalization. A common assumption is that companies progressively commit to international operations; however, with the increase of competition in international markets, there may be a backwards perspective towards international operations.
In this chapter, the topic of de-internationalization is examined, and a case study of a Portuguese SME that de-internationalized conducted. The featured case highlights the drivers and the main challenges of internationalization, as well as the factors and the difficulties in a de-internationalization process. The chapter findings highlight the need to expand the existing research on the topics of de-internationalization and re-internationalization.
Descrição
Palavras-chave
Contexto Educativo
Citação
Editora
IGI Global
Licença CC
Sem licença CC