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Internationalization strategies: circumventing the liability of newness: a case study of irregular internationalization paths
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Resumo(s)
This chapter analyzes the internationalization process of an irregular exporter and seeks to perceive
the internationalization theory that explains the company over this international path. Some of the most studied internationalization models that explain the rapid internationalization process were reviewed in order to compare the main characteristics of each theory. Methodologically the chapter uses primary data, obtained from an interview, complemented by the analysis of secondary data. A synthesis table seeks to summarize the characteristics of the internationalization process of each of the four theories analyzed.
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Contexto Educativo
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Editora
IGI Global
Licença CC
Sem licença CC