Strategic Project - LA 6 - 2011-2012

Funder

Organizational Unit

Publications

A comparative evaluation of women's perceptions and importance of sustainability in fish consumption: an exploratory study among light consumers with different education levels

Publication . Moura, Ana Pinto de; Cunha, Luís Miguel; Cunha, M. Castro; Lima, Rui Costa

Purpose – The purpose of this paper is to explore women’s perceptions about the benefits and risks of fish consumption, while exploring differences on their views about wild and farmed fish, considering light fish consumers. Design/methodology/approach – The methodology adopted is exploratory, using focus group technique, segregating women by education level (higher education versus lower education). A focus group guide was designed, taking into account the following dimensions: attitudes towards fish consumption and perceptions towards farmed fish relative to wild fish, also considering risk perceptions related to farmed versus wild fish. Findings – This study has shown that fish consumers enjoy the taste of fish and they are strongly convinced that eating fish is healthy. The main reason for their low fish consumption is related to perceive lacking of convenience.Women with higher education levels expressed additional knowledge considering different aquaculture systems and women with lower education levels were convinced that both wild and farmed fish offer benefits and present disadvantages. Originality/value – The paper shows that attitudes of light fish users are partially similar to heavy fish users considering farmed fish production, with the search for convenience being driven by either perceived lack of time or perceived lack of cookery skills to prepare fish-based meals.

2012Journal article

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Consumer’s valuation and quality perception of kid’s meat from traditional “Cabrito da Gralheira”: protected geographical indication

Publication . Ribeiro, António Lopes; Moura, Ana Pinto de; Cunha, Luís Miguel

During the last years, there has been an increased interest in traditional food products (TFP), which are linked to a place or region of origin. Two main drivers may explain this trend: the increasing policy support, particularly within the European Union (EU), and the consumer demand for TFP.

2016Book part

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