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- Assessment of organizational readiness for digital transformation in SMEsPublication . Silva, Rui Pedro; Saraiva, Célia; São Mamede, HenriqueFinding the right strategy enabled by a solid digital transformation is a key challenge that Small and Medium Enterprises face. With a high number of transformations that fail, there is a significant investment in research to identify critical factors that ultimately drive a more successful journey, and at the same time, quite a few different models to assess the digital transformation maturity. There is, however, a gap in assessing how ready a SME is, to successfully embrace the transformation, and an even bigger gap in assessing it from employee’s perspective. This work is proposing a model to assess that readiness. The organizational readiness assessment aims to enable SMEs to better understand the foundations that need to be set, to successfully deliver the transformation. A user-friendly model that assesses the non-technological aspects of an organization, from the employee ́s perspective, indicating the clear gaps that ultimately might negatively impact the future of the organization when digitally transforming.
- Learning analytics to close the gap in digital literacy of SMEsPublication . Silva, Rui Pedro; São Mamede, HenriqueTo transform an organization, it isn’t possible to ignore the people aspect and the significant impact of talent development in any transformation process. While in larger organizations, there is often access to more resources that ultimately could bring the needed competencies to successfully run such a complex program, in small or medium enterprises, the resources are more limited and the access to talent more difficult, forcing a potential more aggressive strategy in developing the digital skills needed to enable their transformation. This work aims to review some of the literature and better comprehend the role of learning analytics as a practice that could potentially be used to enhance the learning process within Small and Medium Enterprises and support the improvement of digital literacy within these companies.
- The software architecture driving a successful digital transformation within small and medium enterprisesPublication . Silva, Rui Pedro; São Mamede, HenriqueThe process of transforming an organization to face the new digital challenges, is a complex topic, and several research lines have been studying the different factors that might have a significant impact in delivering it with a higher success rate. We haven´t found yet, a clear success formula, although great progress has been noted over the past years in this field. The transformation of a small or medium enterprise isn´t necessarily the same process of a larger enterprise, especially due to more limitations in available resources and digital literacy. Common practices such as Software Architecture are widely used in larger organizations, this work aims to review some of the literature and better comprehend the role of software architecture as a possible mechanism to improve the digital transformation within small and medium businesses.
- The role of digital marketing in increasing SMEs' competitivenessPublication . Silva, Rui Pedro; São Mamede, Henrique; Santos, ArnaldoWith the significant increase of technology-based newer competitors and the digital economy reshaping the global economic environment, it is undoubtful that the market is becoming aggressively more demanding for small and medium enterprises, which is a strong driver of their need to adopt new digital technologies and transform their businesses. Events such as the COVID-19 pandemic have accelerated the online engagement of consumers, and that also means that digital transformation might not only be about the digitalization of internal processes and reshaping of business models but as well, and not least relevant, the Strategies used by SMEs to position themselves in the market and maximize the value of digital marketing to regain competitiveness and reposition their products.