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Advisor(s)
Abstract(s)
Finding the right strategy enabled by a solid digital transformation is a key challenge that Small and Medium Enterprises face. With a high number of transformations that fail, there is a significant investment in research to identify critical factors that ultimately drive a more successful journey, and at the same time, quite a few different models to assess the digital transformation maturity. There is, however, a gap in assessing how ready a SME is, to successfully embrace the transformation, and an even bigger gap in assessing it from employee’s perspective. This work is proposing a model to assess that readiness. The organizational readiness assessment aims to enable SMEs to better understand the foundations that need to be set, to successfully deliver the transformation. A user-friendly model that assesses the non-technological aspects of an organization, from the employee ́s perspective, indicating the clear gaps that ultimately might negatively impact the future of the organization when digitally transforming.
Description
Keywords
Digital transformation Small and medium enterprises Organizational readiness Digital maturity Digital readiness Employee’s perspective User-friendly Organizational change