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- Guest editorial: changing paradigm of artificial intelligence in ecommerce FirmsPublication . Behl, Abhishek; Isaias, PedroThe Special Issue discusses six papers that contribute to the literature of artificial intelligence, machine learning, and its allied applications in business. Each of the six papers contributes uniquely to either theory building or theory extension. Additionally, a second classification of the papers contributed to the practical aspects of AI and ML. The special issue paints a canvas of advanced technological and analytical learning applications in different management and social sciences disciplines.