Percorrer por autor "Moutinho, Victor"
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- A brand loyalty–risk framework in the luxury watch marketPublication . Silva, Pedro; Moreira, Antonio; Almeida, Sílvia; Moutinho, VictorPurpose – In a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that analyses the brand loyalty–risk relationship in the luxury watch market. Design/methodology/approach – To test the proposed research model, a sample of 306 international consumers and enthusiasts of luxury brand watches was collected. The data were analysed using structural equation modelling. Findings – The results show that perceived quality has a negative indirect influence on brand risk and brand trust has a strong direct negative effect on brand risk. However, the findings also show that in the luxury market, the greater the affection for the brand, the greater the risk perceived by consumers. Research limitations/implications – The study was conducted in a single market, luxury watches and the sample includes both enthusiasts and consumers of the luxury brands. Practical implications – Managers should be aware of the double-edged role of brand affect on brand risk. The quality of a brand and the trust in its promise decrease the risk to the consumer. Originality/value – This pioneering study is one of the first to approach an underexplored topic as is the case of the risk associated with a brand in the context of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries.
- Differences between stayers, switchers, and heavy switchersPublication . Moreira, António; Silva, Pedro; Moutinho, Victor; Moreira, AntonioPurpose – The purpose of this paper is to identify and compare different groups of customers’ perceptions (i.e. stayers, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs, marketing communication, and loyalty itself. Design/methodology/approach – This study was carried out based on data collected through a questionnaire from 353 telecommunication services users in Portugal and using confirmatory factor analysis (CFA) and analysis of variance. Findings – The three types of customers – stayers, switchers, and heavy switchers – clearly differ among themselves. Stayers differ from switchers regarding their communication efforts perceptions, and from heavy switchers in their loyalty, satisfaction, and trust levels. Switchers differ from heavy switchers in their loyalty levels. Research limitations/implications – Future research should examine differences between customers taking into account the impact of their personality, price sensitiveness, and orientation toward the adoption of new technologies. Practical implications – As there are several differences among stayers, switchers, and heavy switchers, companies should not only recognize the heterogeneity of their customer base, but also target their marketing efforts accordingly. Originality/value – This study is one of the few identifying groups of customers perception’s toward service providers. It also complements previous research by splitting them intro three different groups and by analyzing their behaviors across a set of previously unexamined marketing variables.
- The driving forces of change in energy-related CO2 emissions in Eastern, Western, Northern and Southern Europe: The LMDI approach to decomposition analysisPublication . Moutinho, Victor; Moreira, Antonio; Silva, Pedro Miguel
- Examining the effect of quantities offered by hydraulic, renewable, non-renewable sources and thermal technologies on electricity prices in the MIBEL market through an ADRL approachPublication . Moutinho, Victor; Moreira, Antonio; Mota, JorgeThe objective of this article is to analyze and empirically validate the differential effects in the daily schedules of the induced electricity prices by selling bids for three different technologies, namely hydraulic, thermal and renewable energy sources (RES), in hourly values, by daily observations for the year 2018. To achieve this objective, we employ an autoregressive distributed lag (ARDL) model-bound testing approach The results of the ADRL-ECM method, which also reports the long-run analysis, show that (a) the renewable and thermal technologies positively and significantly affect the electricity price for Endesa and Hidroelétrica del Cantábrico generators and (b) the hydraulic technology impacts negatively the electricity price, both at a 1% level of significance. In addition, following a long-term perspective it must be highlighted that RES negatively impact the price of electricity with a 1% level of significance for the Iberdrola, E.ON Energy, Unión Fenosa and EDP Energy of Portugal generators. However based on a short-term perspective, the results report a positive effect between the quantities traded by hydraulic and thermal technologies on the electricity price for Endesa, Iberdrola, Hidroelétrica del Cantábrico and EDP Energy of Portugal, at a 1% level of significance.
- Measuring the simultaneous quantity game in OMEL spot electricity marketPublication . Moutinho, Victor; Moreira, Antonio; Mota, Jorge H.In the electricity spot market the various competitive levels, as well as their subsequent changes in the market equilibrium, are justified by the simultaneous quantity game between electricity generators. It is expected that the dominant market players employ differentiated strategic behaviours, thus, permitting the quantification of such differentiated effects on the use of market power. The various competitive levels, as well as their subsequent changes in the market equilibrium, are justified by the simultaneous quantity game. The results show that the quantities purchased in the spot market for sale in open market influence prices, i.e., when there is an imbalance in the estimated long-term relationship, prices themselves move in order to recover the state of equilibrium, which reveals that, in the long-term, the OMEL Price is weakly exogenous to the cointegration vector, whereas quantities purchased for sale in open market move towards the reestablishment of the long-term equilibrium.