Percorrer por autor "Hespanha, Maria"
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- Open innovation: a successful case study of a Portuguese company seeking complementary resourcesPublication . Inês, Ana; Hespanha, Maria; Leite, Mariana; Pires, Patrícia; Moreira, AntonioOpen innovation practices are recurrent in the business environment due to resource and technology limitations in most companies. The search for complementary resources, especially among SMEs, begins to be a current practice due to the possibility of resorting to partnerships and collaborative processes. Thus, through a case study analysis of a Portuguese SME based in Aveiro, Portugal, it was possible to analyze the innovation process and the adoption of open innovation practices in this SME. Through a qualitative study, it was possible to understand the importance of SMEs in the Portuguese business fabric, as they increasingly seek to apply innovative processes in their processes. However, the case analyzed reveals that open innovation may involve an inter-organizational partnership where the company analyzed uses an intermediate model of open innovation, since it does not sell surplus technology, internalizing only external resources. This case study serves as a teaching case as well as a pedagogic tool.
- Seeking opportunities: challenges faced by a small “Born Global” companyPublication . Inês, Ana; Hespanha, Maria; Pires, Patrícia; Almeida, Andreia; Moreira, Antonio; Saruchera, F.New types of companies have emerged, known as “Born Globals” (BGs), transitioning and internationalizing early and rapidly. They have attracted scholarly interest because their involvement in international sales from the moment of inception contradicts the more traditional perspectives on internationalization. This chapter explores a gap in the literature on BG micro-enterprises’ behavior on their internationalization trajectory. It analyzes the case of a micro-company based in Aveiro, Portugal that follows a passive internationalization path to embrace a BG’s typical behavior. The behavior of this micro-company is examined to illustrate how a BG can find new opportunities abroad and take advantage of them, the main entry modes and marketing strategies adopted in the early and rapid internationalization process, the importance of networking and growth strategies, and the role of the CEO in the internationalization process. This chapter adds value by explaining how a micro-enterprise manages to overcome its passive behavior and evolve into a BG company.