Percorrer por autor "Costa, Rui Augusto"
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- Alliance orientation and firm financial performance: industry-specific and crisis effects. Implications for coopetition dynamicsPublication . Mota, Jorge; Chim-Miki, Adriana Fumi; Moreira, Antonio; Costa, Rui AugustoPurpose – This study examines how firms’ alliance orientation impacts firm financial performance, varying across manufacturing and retail service industries and during the COVID-19 Crisis. Coopetition requires simultaneous competition and cooperation, sometimes competition-based coopetition, other times cooperation-based coopetition. In this study, alliance orientation was used as the observable construct, enabling us to interpret its implications within the broader literature on coopetition dynamics. Design/methodology/approach – We used a sample of 330 portuguese and Spanish firms across different industries and employed an Ordinary Least Squares model. The study spans 2013–2022, encompassing pre-COVID-19 and during COVID-19 pandemic periods. Findings – Results show that alliance orientation positively influences financial performance in the retail services industry, particularly during COVID-19, where alliances mitigated the negative effects of firm age, sales growth opportunities and asset tangibility. No significant effect was observed in manufacturing firms, highlighting industry-specific dynamics. Originality/value – The study offers threefold novelties. First, it assesses the impact of strategic alliance engagement on financial performance through an econometric model that considers the effect of strategic alliances on return on assets and includes control variables to express organizational complexity. Second, it highlights that the benefits of alliance strategies, which can enable coopetition dynamics, vary across industries. Third, it provides evidence that alliance orientation can be a strategic risk and crisis management mechanism, particularly during disruptive events such as the COVID-19 pandemic.
- Backpackers' space–time behavior in an urban destination: the impact of travel information sourcesPublication . Martins, Márcio Ribeiro; Costa, Rui Augusto; Moreira, AntonioThis research aims to identify the information sources used by backpackers before and during the visit to an urban destination and its influence on the movements performed. It uses a questionnaire survey combined with a GPS app to track the movements of backpackers to identify backpackers' spatiotemporal behavior. A bivariate analysis using non-parametric tests was used to examine the relationships between variables. This study concludes that the consulting online information before the visit has a great deal of influence on the spatiotemporal behavior of the backpackers, namely on the linearity and intensity of the visit. If online information sources are very important due to the intense use of information by backpackers, word of mouth from other travelers should not be disregarded as an important information source. This research can contribute to the definition of more informed and differentiating tourism marketing strategy considering the information sources used and its influence on the movements performed during the visit.
- The influence of travel agents and tour operators' perspectives on a tourism destination: the case of Portuguese intermediaries on Brazil's imagePublication . Silva, Mariana Albert da; Costa, Rui Augusto; Moreira, AntonioThe aim of this paper is to analyse Brazil's tourism destination image taking into account travel agents and tour operators' perspectives. This paper thus seeks to complement previous research carried out based on travellers' viewpoints. This research, more specifically, sought to analyse the antecedents of Brazil's overall image from the perspective of Portuguese travel intermediaries. For that cognitive image, affective image and marketing communications were analysed as antecedents of Brazil's overall image, and visitation influence was modelled as a mediator. Based on a questionnaire completed by 132 Portuguese travel agents and tour operators, the results show that the total (direct and indirect) effect of both cognitive image and marketing communications are more important than the total effect of affective image. Moreover, the visitation influence exerts no mediation at all between affective image and overall destination image, although there is a mild partial mediation effect involving the other two antecedents (cognitive image and marketing communications).