Gestão e Economia | Livros / Books
Permanent URI for this collection
Browse
Browsing Gestão e Economia | Livros / Books by Author "Carvalho, Luísa Margarida Cagica"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- Handbook of research on entrepreneurship and marketing for global reach in the digital economyPublication . Carvalho, Luísa Margarida Cagica; Isaias, PedroThe digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
- User innovation and the entrepreneurship phenomenon in the digital economyPublication . Isaias, Pedro; Carvalho, Luísa Margarida CagicaThe digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.