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O impacto do modelo Kaizen na perceção e reforço de uma cultura organizacional orientada para a melhoria contínua nos colaboradores de um Health Club : um estudo de caso aplicado ao Grupo Solinea Gaia
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Abstract(s)
Mais do que uma organização bem estruturada e compacta, as empresas são compostas por biodiversidade humana, a qual constitui o código genético e cuja motivação e desempenho são tidos como essenciais para se distanciarem da concorrência. Distanciamento esse que pressupõe, igualmente, uma preocupação crescente centrada na melhoria contínua através da implementação de métodos e de processos inovadores como o Kaizen. Com efeito, o desenvolvimento de estratégias de melhoria contínua baseadas na filosofia Kaizen parece ser hoje uma corrente moderna comumente aceite na resposta aos novos desafios dos mercados. Partindo desta realidade, e com base no recurso a metodologias mistas, pretende-se com este trabalho, desenvolvido sobre a forma de estudo de caso, confirmar a hipótese da filosofia Kaizen poder contribuir positivamente para uma maior consciência e reforço de uma cultura de melhoria contínua em prol do cliente entre os colaboradores de um health club. Os resultados do estudo confirmam a hipótese, sugerindo que o Kaizen terá contribuído positivamente para um estado de consciência e de alerta maior para a questão da melhoria contínua e a sua importância ao nível dos processos de atendimento ao cliente e no reforço de uma cultura orientada para a melhoria do desempenho em prol do mesmo.
More than a well-structured and compact organization, companies are made up of human biodiversity, which constitutes the genetic code and whose motivation and performance are considered essential to distance themselves from the competition. This distancing also presupposes a growing concern centered on continuous improvement through the implementation of innovative methods and processes such as Kaizen. In fact, the development of continuous improvement strategies based on the Kaizen philosophy seems to be a modern current commonly accepted in the response to the new challenges of the markets. Starting from this reality, and based on the use of mixed methodologies, it is intended with this work, developed on the form of case study, to confirm the hypothesis of the Kaizen philosophy to contribute positively to a greater awareness and reinforcement of a culture of continuous improvement for the benefit of the client among the employees of a health club. The results of the study confirm the hypothesis, suggesting that Kaizen will have contributed positively to a state of awareness and greater alertness for the issue of continuous improvement and its importance in customer service processes and in strengthening a culture oriented towards the improvement of performance in favor of it.
More than a well-structured and compact organization, companies are made up of human biodiversity, which constitutes the genetic code and whose motivation and performance are considered essential to distance themselves from the competition. This distancing also presupposes a growing concern centered on continuous improvement through the implementation of innovative methods and processes such as Kaizen. In fact, the development of continuous improvement strategies based on the Kaizen philosophy seems to be a modern current commonly accepted in the response to the new challenges of the markets. Starting from this reality, and based on the use of mixed methodologies, it is intended with this work, developed on the form of case study, to confirm the hypothesis of the Kaizen philosophy to contribute positively to a greater awareness and reinforcement of a culture of continuous improvement for the benefit of the client among the employees of a health club. The results of the study confirm the hypothesis, suggesting that Kaizen will have contributed positively to a state of awareness and greater alertness for the issue of continuous improvement and its importance in customer service processes and in strengthening a culture oriented towards the improvement of performance in favor of it.
Description
Keywords
Cultura organizacional Melhoria contínua Modelo Kaizen Motivação para o desempenho Produtividade Capital humano Estudo de casos Vila Nova de Gaia Porto Kaizen philosophy Continuous improvement Motivation Productivity Performance Innovation Human capital
Pedagogical Context
Citation
Bessa, André Matias Fernandes - O impacto do modelo Kaizen na perceção e reforço de uma cultura organizacional orientada para a melhoria contínua nos colaboradores de um Health Club [Em linha]: um estudo de caso aplicado ao Grupo Solinea Gaia. Lisboa: [s.n.], 2018. 112 p.