A model for the Portuguese online retailers adoption of Web 2.0 tools

Coelho, Fábio; Isaías, Pedro

Publication

A model for the Portuguese online retailers adoption of Web 2.0 tools

2012Conference object

datacite.subject.sdg	09:Indústria, Inovação e Infraestruturas	pt_PT
dc.contributor.author	Coelho, Fábio
dc.contributor.author	Isaías, Pedro
dc.date.accessioned	2024-08-06T12:29:44Z
dc.date.available	2024-08-06T12:29:44Z
dc.date.issued	2012
dc.description.abstract	The Internet has become a major sales platform, assuming a growing importance in increasing the economic growth of a company. Therefore it is of great importance to analyse the incorporation of Web 2.0 tools and their relation to the website success and its design. Through a systematic exploration of the 36 most visited Portuguese e-commerce websites, according to the ranking published by Marktest, information was gathered about the adoption of Web 2.0 tools by these online retailers. Results indicate that the most frequently implemented tools are social networking, Rich Internet Application (RIA), mashups and Really Simple Syndication (RSS feeds). The least often adopted were semantic search, wikis and blogs. Based on these results and those in additional studies, an optimized model of Web 2.0 tools implementation is proposed for online retailers operating in Portugal. In the short term, it is suggested that the retailer should implement easier features which bring quicker success in terms of return on investments, such as social networking, mashups, RSS feeds and tagging, each one of which leads to a specific business benefit. In the medium-to-long term, it is suggested that retailers should adopt RIA-based features and features and podcasts/vodcasts. The adoption of these Web tools must be based on a complete and differentiated set tools.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Coelho, F., & Isaías, P. (2012). A Model for the Portuguese Online Retailers Adoption of Web 2.0 Tools. Proceedings of the Mediterranean Conference in Information Systems (MCIS 2012). Paper 10	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.2/16397
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	AIS	pt_PT
dc.relation.publisherversion	https://aisel.aisnet.org/mcis2012/10/	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0/	pt_PT
dc.subject	Web 2.0	pt_PT
dc.subject	Implemented tools	pt_PT
dc.subject	RIA	pt_PT
dc.subject	Mashups	pt_PT
dc.subject	Really Simple Syndication (RSS feeds)	pt_PT
dc.subject	e-Commerce web sites	pt_PT
dc.title	A model for the Portuguese online retailers adoption of Web 2.0 tools	pt_PT
dc.type	conference object
dspace.entity.type	Publication
oaire.citation.conferencePlace	Guimarães, Portugal	pt_PT
oaire.citation.title	Mediterranean Conference in Information Systems (MCIS 2012)	pt_PT
person.familyName	Teixeira Isaias
person.givenName	Pedro
person.identifier.ciencia-id	731A-2E36-6847
person.identifier.orcid	0000-0003-1194-2127
rcaap.rights	openAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
relation.isAuthorOfPublication	bf41e004-f721-4349-a34c-95968cb9ea99
relation.isAuthorOfPublication.latestForDiscovery	bf41e004-f721-4349-a34c-95968cb9ea99