Impact of design, prize, information and price on the consumers' preferences for lemon-thyme loose leaf herbal teas

Rocha, C.; Ramos, J.; Lima, R. C.; Moura, Ana Pinto de; Cunha, Luís Miguel

http://hdl.handle.net/10400.2/9368

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The aim of this research was to investigate the impact of different packaging characteristics on consumers' preferences for lemon thyme loose leaf herbal teas

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Conjoint analysis Ranking Herbal teas

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http://hdl.handle.net/10400.2/9368

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AEPAS 2017

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Ciências da Vida | Comunicações em congressos, conferências, seminários / Communications in congreses, conferences, seminars

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Impact of design, prize, information and price on the consumers' preferences for lemon-thyme loose leaf herbal teas

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