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A discussion on transnationality and globalness of HEI internationalization

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dc.contributor.authorMoreira, Antonio
dc.contributor.authorBrandão, F.
dc.contributor.authorLonga, I.
dc.contributor.authorCampolargo, L.
dc.contributor.authorLopes, Ana R.
dc.contributor.editorMachado, Carolinaen_US
dc.contributor.editorDavim, P.en_US
dc.date.accessioned2026-02-09T11:22:56Z
dc.date.available2026-02-09T11:22:56Z
dc.date.issued2019en_US
dc.date.updated2026-01-27T11:49:47Z
dc.description.abstractNew types of companies have emerged, known as “Born Globals” (BGs), transitioning and internationalizing early and rapidly. They have attracted scholarly interest because their involvement in international sales from the moment of inception contradicts the more traditional perspectives on internationalization. This chapter explores a gap in the literature on BG micro-enterprises’ behavior on their internationalization trajectory. It analyzes the case of a micro-company based in Aveiro, Portugal that follows a passive internationalization path to embrace a BG’s typical behavior. The behavior of this micro-company is examined to illustrate how a BG can find new opportunities abroad and take advantage of them, the main entry modes and marketing strategies adopted in the early and rapid internationalization process, the importance of networking and growth strategies, and the role of the CEO in the internationalization process. This chapter adds value by explaining how a micro-enterprise manages to overcome its passive behavior and evolve into a BG company.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-5225-7259-6.ch002en_US
dc.identifier.isbn9781522572596en_US
dc.identifier.slugcv-prod-897909
dc.identifier.urihttp://hdl.handle.net/10400.2/21176
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleA discussion on transnationality and globalness of HEI internationalizationeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage58
oaire.citation.startPage27
oaire.citation.titleHigher Education and the Evolution of Management, Applied Sciences, and Engineering Curriculaen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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UAb | CiênciaVitae | Gestão e Economia