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Handbook of research on entrepreneurship and marketing for global reach in the digital economy

2019Book Restricted access
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datacite.subject.sdg09:Indústria, Inovação e Infraestruturaspt_PT
dc.contributor.authorCarvalho, Luísa Margarida Cagica
dc.contributor.authorIsaias, Pedro
dc.date.accessioned2024-08-05T12:57:41Z
dc.date.available2024-08-05T12:57:41Z
dc.date.issued2019
dc.description.abstractThe digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.4018/978-1-5225-6307-5pt_PT
dc.identifier.eissn2327-3437
dc.identifier.isbn9781522563075
dc.identifier.issn2327-3429
dc.identifier.urihttp://hdl.handle.net/10400.2/16371
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.subjectCorporate social responsibilitypt_PT
dc.subjectEconomic policypt_PT
dc.subjectDigital commercept_PT
dc.subjectFemale entrepreneurshippt_PT
dc.subjectDigital marketingpt_PT
dc.subjectSearch enginespt_PT
dc.subjectDigital start-upspt_PT
dc.subjectSocial entrepreneurshippt_PT
dc.subjectE-Businesspt_PT
dc.subjectSocial networkspt_PT
dc.titleHandbook of research on entrepreneurship and marketing for global reach in the digital economypt_PT
dc.typebook
dspace.entity.typePublication
person.familyNameCagica Carvalho
person.familyNameIsaias
person.givenNameLuísa Margarida
person.givenNamePedro
person.identifierK-3459-2014
person.identifier.ciencia-idBD1F-D0BF-F78C
person.identifier.ciencia-id731A-2E36-6847
person.identifier.orcid0000-0002-9804-7813
person.identifier.orcid0000-0003-1194-2127
person.identifier.scopus-author-id35213079100
rcaap.rightsrestrictedAccesspt_PT
rcaap.typebookpt_PT
relation.isAuthorOfPublicationf8770629-9071-401f-bd38-a4e667b8fc97
relation.isAuthorOfPublicationbf41e004-f721-4349-a34c-95968cb9ea99
relation.isAuthorOfPublication.latestForDiscoverybf41e004-f721-4349-a34c-95968cb9ea99

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