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Car safety: a statistical analysis for marketing management

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dc.contributor.authorMoreira, Antonio
dc.contributor.authorGouveia, Monica
dc.contributor.authorMacedo, Pedro
dc.contributor.editorKumar, A.
dc.contributor.editorDash, M.
dc.contributor.editorTrivedi, S.
dc.contributor.editorPanda, T.
dc.date.accessioned2026-02-03T14:27:00Z
dc.date.available2026-02-03T14:27:00Z
dc.date.issued2016en_US
dc.date.updated2026-01-27T12:04:59Z
dc.description.abstractCar safety is an essential feature of marketing strategies for automobile companies. In this work, a statistical analysis on crash tests is conducted based on data available from European New Car Assessment Programme (Euro NCAP). The research work developed in this chapter presents a statistical analysis of the information produced by Euro NCAP, using the SPSS and MATLAB software, and seeks to answer the following research questions: - are there statistically significant differences on adult occupant safety in the six years under study? - are there statistically significant differences among the best-selling car classes regarding safety in frontal collisions? - are electric and hybrid automobiles less secure than their traditional counterparts with respect to frontal collisions?eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-5225-0997-4.ch017en_US
dc.identifier.eid2-s2.0-85016480126en_US
dc.identifier.isbn9781522509974en_US
dc.identifier.isbn9781522509981en_US
dc.identifier.issn2327-3275en_US
dc.identifier.issn2327-3283en_US
dc.identifier.slugcv-prod-367325
dc.identifier.urihttp://hdl.handle.net/10400.2/21138
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleCar safety: a statistical analysis for marketing managementeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage331
oaire.citation.startPage305
oaire.citation.titleHandbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analyticsen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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