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An actionable knowledge discovery system in regular sports services

2019Conference object Open access
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dc.contributor.authorPinheiro, Paulo
dc.contributor.authorCavique, Luís
dc.date.accessioned2019-11-04T17:28:34Z
dc.date.available2019-11-04T17:28:34Z
dc.date.issued2019
dc.description.abstractThis work presents an actionable knowledge discovery system for real user needs with three steps. In the first step, it extracts and transforms existing data in the databases of the ERP and CRM systems of the sports facilities and loads them into a Data Warehouse. In a second phase, predictive models are applied to identify profiles more susceptible to abandonment. Finally, in the third phase, based on the previous models, experimental planning is carried out, with test and control groups, in order to find concrete actions for customer retention.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-3-030-16184-2_44
dc.identifier.urihttp://hdl.handle.net/10400.2/8706
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectActionable knowledge discovery systempt_PT
dc.subjectSport servicespt_PT
dc.subjectPredictive analysispt_PT
dc.subjectExperimental planningpt_PT
dc.titleAn actionable knowledge discovery system in regular sports servicespt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage471pt_PT
oaire.citation.startPage461pt_PT
oaire.citation.titleWorldCIST'19 2019. New Knowledge in Information Systems and Technologiespt_PT
oaire.citation.volume931pt_PT
person.familyNameCavique
person.givenNameLuís
person.identifier.ciencia-id911E-84AC-3956
person.identifier.orcid0000-0002-5590-1493
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication40906a16-46a2-42f1-b26d-7db7012294ee
relation.isAuthorOfPublication.latestForDiscovery40906a16-46a2-42f1-b26d-7db7012294ee

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Ciências e Tecnologia | Comunicações em congressos, conferências, seminários/Communications in congresses, conferences, seminars