Logo do repositório
 
Publicação

The influence of perceived value and brand equity on loyalty intentions: the case of plant-based beverages’ consumers

2023-06Artigo científico Acesso aberto
Ver registo simples
dc.contributor.authorInês, Ana
dc.contributor.authorMoreira, Antonio
dc.date.accessioned2026-02-12T11:09:26Z
dc.date.available2026-02-12T11:09:26Z
dc.date.issued2023-06en_US
dc.date.updated2026-01-26T20:03:58Z
dc.description.abstractThe consumption of plant-based beverages has seen a substantial increase in Portugal, which reflects the consumers changing eating habits, due to their growing ethical and environmental concerns. This study takes into account a specific Portuguese brand of plant-based beverages and empirically tested, using the PLS-SEM technique, a conceptual model to analyze the impact of perceived value, brand equity and satisfaction on loyalty intentions of Portuguese plant-based beverages’ consumers. Based on 216 responses to a survey questionnaire, both the perceived value and the brand equity of this plant-based beverage brand explain satisfaction and loyalty intention. Moreover, brand equity mediates the relationship between perceived value and satisfaction and loyalty intention being this indirect effect more relevant than the direct one.eng
dc.description.sponsorshipThis work was financially supported by the Research Unit on Governance, Competitiveness and Public Policies (UIDB/04058/2020), funded by national funds through FCT – Fundação para a Ciência e a Tecnologia.
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.17512/pjms.2023.27.1.06en_US
dc.identifier.issn2081-7452en_US
dc.identifier.slugcv-prod-3515079
dc.identifier.urihttp://hdl.handle.net/10400.2/21253
dc.language.isoeng
dc.peerreviewedyes
dc.relationResearch Unit on Governance, Competitiveness and Public Policy
dc.rights.uriN/A
dc.subjectPerceived value
dc.subjectBrand equity
dc.subjectSatisfaction
dc.subjectLoyalty intentions
dc.subjectPlant-based beverages
dc.titleThe influence of perceived value and brand equity on loyalty intentions: the case of plant-based beverages’ consumerseng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Unit on Governance, Competitiveness and Public Policy
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04058%2F2020/PT
oaire.citation.endPage116
oaire.citation.issue1en_US
oaire.citation.startPage97
oaire.citation.titlePolish Journal of Management Studiesen_US
oaire.citation.volume27en_US
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsopenAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isProjectOfPublication09a748c9-b3e0-47c4-aa29-625129945fd6
relation.isProjectOfPublication.latestForDiscovery09a748c9-b3e0-47c4-aa29-625129945fd6

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura
Nome:
160_2023_Polish_Journal_Mnanagement_Studies_Ines_Moreira.pdf
Tamanho:
473 KB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
1.97 KB
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

UAb | CiênciaVitae | Gestão e Economia