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A importância do e-commerce para as exportações de vinho Chablis para os Estados Unidos da América (EUA) no período de uma dupla crise motivada pela Covid-19 e taxas alfandegárias
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Advisor(s)
Abstract(s)
A presente dissertação, intitulada “A importância do e-commerce para as
exportações de vinho Chablis para os Estados Unidos da América (EUA) no período
de uma dupla crise motivada pela COVID-19 e taxas alfandegárias”, tem por objetivo,
compreender como a aplicação de um novo imposto introduzido pelos Estados Unidos
da América (EUA), em conjunto com a pandemia COVID-19, contribuíram para
impulsionar um crescente reforço do e-commerce nos viticultores franceses de vinho
DOC Chablis.
A pesquisa foi realizada perante 64 produtores viticultores de Denominação de
Origem Controlada (DOC) Chablis, em França, membros independentes do Bureau
Interprofessionnel des Vins de Bourgogne (BIVB).
Os resultados demonstram um efeito positivo sobre o nível de exportações na
comercialização de vinho de Chablis, com destino aos EUA, que contrariamente a
outros vinhos de outras regiões de França, demonstrou um desenvolvimento contínuo
e uma crescente expansão de mercado nas suas exportações.
As medidas adotadas proporcionaram uma aceleração na digitalização dos
vinhos de Chablis, revelando a importância do e-commerce para a antecipação a
eventos inesperados.
O pioneirismo da investigação apresenta a analogia do vinho de Chablis nas
suas exportações e o seu potencial transacionado pela digitalização do setor
vitivinícola.
The present dissertation, entitled “The importance of e-commerce for exports of Chablis wine to the United States of America (USA) in the period of a double crisis motivated by COVID-19 and customs duties”, aims to understand how the application of a new tax introduced by the United States of America (USA), together with the COVID-19 pandemic, contributed to boost a growing strengthening of e-commerce in French wine growers DOC Chablis. The survey was conducted with 64 wine producers of Designation of Controlled Origin (DOC) Chablis, in France, independent members of the Bureau Interprofessionnel des Vins de Bourgogne (BIVB). The results show a positive effect on the level of exports in the marketing of Chablis wine to the USA, which unlike other wines from other regions of France, has demonstrated continued development and increasing market expansion in its exports. The measures adopted provided an acceleration in the digitization of Chablis wines, revealing the importance of e-commerce for anticipation of unexpected events. The pioneering research shows the analogy of Chablis wine in its exports and its potential traded by the digitization of the wine sector.
The present dissertation, entitled “The importance of e-commerce for exports of Chablis wine to the United States of America (USA) in the period of a double crisis motivated by COVID-19 and customs duties”, aims to understand how the application of a new tax introduced by the United States of America (USA), together with the COVID-19 pandemic, contributed to boost a growing strengthening of e-commerce in French wine growers DOC Chablis. The survey was conducted with 64 wine producers of Designation of Controlled Origin (DOC) Chablis, in France, independent members of the Bureau Interprofessionnel des Vins de Bourgogne (BIVB). The results show a positive effect on the level of exports in the marketing of Chablis wine to the USA, which unlike other wines from other regions of France, has demonstrated continued development and increasing market expansion in its exports. The measures adopted provided an acceleration in the digitization of Chablis wines, revealing the importance of e-commerce for anticipation of unexpected events. The pioneering research shows the analogy of Chablis wine in its exports and its potential traded by the digitization of the wine sector.
Description
Keywords
E-commerce Exportação Taxas alfandegárias Pandemia COVID-19 Vinho Chablis Estados Unidos da América Export US customs fees COVID-19 pandemic Chablis wine
Citation
Alves, Dúlio Xavier Roque - A importância do e-commerce para as exportações de vinho Chablis para os Estados Unidos da América (EUA) no período de uma dupla crise motivada pela Covid-19 e taxas alfandegárias [Em linha]. Epineau-les-Voves: [s.n.], [2023]. 219 p.