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The influence of travel agents and tour operators' perspectives on a tourism destination: the case of Portuguese intermediaries on Brazil's image

2018-03Artigo científico Acesso restrito
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dc.contributor.authorSilva, Mariana Albert da
dc.contributor.authorCosta, Rui Augusto
dc.contributor.authorMoreira, Antonio
dc.date.accessioned2026-02-18T14:22:51Z
dc.date.available2026-02-18T14:22:51Z
dc.date.issued2018-03en_US
dc.date.updated2026-01-27T01:14:47Z
dc.description.abstractThe aim of this paper is to analyse Brazil's tourism destination image taking into account travel agents and tour operators' perspectives. This paper thus seeks to complement previous research carried out based on travellers' viewpoints. This research, more specifically, sought to analyse the antecedents of Brazil's overall image from the perspective of Portuguese travel intermediaries. For that cognitive image, affective image and marketing communications were analysed as antecedents of Brazil's overall image, and visitation influence was modelled as a mediator. Based on a questionnaire completed by 132 Portuguese travel agents and tour operators, the results show that the total (direct and indirect) effect of both cognitive image and marketing communications are more important than the total effect of affective image. Moreover, the visitation influence exerts no mediation at all between affective image and overall destination image, although there is a mild partial mediation effect involving the other two antecedents (cognitive image and marketing communications).eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.1016/j.jhtm.2018.01.002en_US
dc.identifier.eid2-s2.0-85042932074en_US
dc.identifier.slugcv-prod-367238
dc.identifier.urihttp://hdl.handle.net/10400.2/21340
dc.language.isoeng
dc.peerreviewedyes
dc.subjectTourism marketing
dc.subjectTourist destination
dc.subjectPerceived image
dc.subjectBrazil
dc.subjectTour operators
dc.subjectTravel agents
dc.titleThe influence of travel agents and tour operators' perspectives on a tourism destination: the case of Portuguese intermediaries on Brazil's imageeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage104
oaire.citation.startPage93
oaire.citation.titleJournal of Hospitality and Tourism Managementen_US
oaire.citation.volume34en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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