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Beyond differentiation

dc.contributor.authorNavaia, Eurico Colarinho
dc.contributor.authorMoreira, Antonio
dc.contributor.authorRibau, Cláudia Pires
dc.date.accessioned2026-01-23T11:05:45Z
dc.date.available2026-01-23T11:05:45Z
dc.date.issued2025en_US
dc.date.updated2026-01-16T18:44:40Z
dc.description.abstractAlthough the relationship between competitive strategy and export performance has been addressed previously in the literature, the moderating effect of the competitive intensity of this relationship is little explored, especially in emerging economies. This study aims to address the moderating effect of competitive intensity in the relationship between differentiation competitive strategy and the export performance of Mozambican small and medium- sized enterprises (SMEs). The study involves the analysis of 250 questionnaires directed to Managers of Mozambican SMEs, using structural equation modeling and Partial Least Squares (PLS/SEM) algorithm (SmartPLS 3.0). The findings show that differentiation strategy has a positive influence on export performance. However, competitive intensity has a negative moderating effect on the relationship between differentiation competitive strategy and export performance.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/979-8-3693-4046-2.ch002en_US
dc.identifier.isbn9798369340462en_US
dc.identifier.isbn9798369340479en_US
dc.identifier.issn2327-3429en_US
dc.identifier.issn2327-3437en_US
dc.identifier.slugcv-prod-4459003
dc.identifier.urihttp://hdl.handle.net/10400.2/21034
dc.language.isopor
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleBeyond differentiationeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage46
oaire.citation.startPage25
oaire.citation.titleAdvances in Business Strategy and Competitive Advantageen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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