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Inward internationalization: a case study from the hotel industry

2021Capítulo de livro Acesso restrito
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dc.contributor.authorAlves, Alexandra Almeida
dc.contributor.authorRodrigues, Carolina Ferreira
dc.contributor.authorGonçalves, Cristiana Durães
dc.contributor.authorConceiçao, Joana
dc.contributor.authorMoreira, Antonio
dc.date.accessioned2026-02-09T10:01:17Z
dc.date.available2026-02-09T10:01:17Z
dc.date.issued2021en_US
dc.date.updated2026-01-27T11:43:17Z
dc.description.abstractThis chapter analyzes the internationalization strategy of a small hotel firm of Central region of Portugal. It is based on a case study and the main objective is to discuss what internationalization theory best explains the company’s internationalization strategy. This chapter explores a gap in the literature on inward internationalization involving a player of service-based firm of the hotel industry. The literature reviews the main internationalization patterns—Uppsala model, network-based model, and inward internationalization—in order to analyze behavior of small hotel and its internationalization. At the end of the chapter, a table summarizes the main characteristics of the internationalization process of each model presented. This chapter adds value by explaining how a small service-based firm of the hotel industry manages to address its inward internationalization process.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-7998-4387-0.ch001en_US
dc.identifier.isbn9781799843870en_US
dc.identifier.isbn9781799843887en_US
dc.identifier.slugcv-prod-2351972
dc.identifier.urihttp://hdl.handle.net/10400.2/21172
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleInward internationalization: a case study from the hotel industryeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage20
oaire.citation.startPage1
oaire.citation.titleCases on Internationalization Challenges for SMEsen_US
oaire.versionhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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UAb | CiênciaVitae | Gestão e Economia