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Advisor(s)
Abstract(s)
The context of the digital economy and of the value systems that are prevalent in contemporary societies imply that Corporate Social Responsibility (CSR) is at the core of business strategies, either as a genuine and results-seeking attitude or else as a reductive communication and marketing approach to the market. CSR functions as the other side of the coin of Quality Systems, as both share the same basic philosophy and working paradigm.
Description
RIQUAL - Rede de Investigadores da Qualidade. Encontro realizado no Instituto Politécnico de Setúbal, Setúbal (Portugal), 7 de junho de 2019.
Keywords
Sustainability Qualidade RSE Responsabilidade empresarial
Pedagogical Context
Citation
Jacquinet, M., Lacerda-Nobre, A., Silva, M.L., Duarte, R., Pimentel, F., (2019). Corporate Social Responsability. In Atas X Encontro Investigadores da Qualidade: Qualidade, Investigação e Desenvolvimento (pp. 365). Rede de Investigadores da Qualidade.ISSN 2183-1408
Publisher
RIQUAL - Rede de Investigadores da Qualidade