Corporate social responsability

Jacquinet, Marc; Nobre, Ângela Lacerda; Duarte, Rogério; Pimentel, Fernando; Silva, Maria

http://hdl.handle.net/10400.2/16355

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Authors

Jacquinet, Marc

Nobre, Ângela Lacerda

Duarte, Rogério

Pimentel, Fernando

Silva, Maria

Abstract(s)

The context of the digital economy and of the value systems that are prevalent in contemporary societies imply that Corporate Social Responsibility (CSR) is at the core of business strategies, either as a genuine and results-seeking attitude or else as a reductive communication and marketing approach to the market. CSR functions as the other side of the coin of Quality Systems, as both share the same basic philosophy and working paradigm.

Description

RIQUAL - Rede de Investigadores da Qualidade. Encontro realizado no Instituto Politécnico de Setúbal, Setúbal (Portugal), 7 de junho de 2019.

Keywords

Sustainability Qualidade RSE Responsabilidade empresarial

URI

http://hdl.handle.net/10400.2/16355

Citation

Jacquinet, M., Lacerda-Nobre, A., Silva, M.L., Duarte, R., Pimentel, F., (2019). Corporate Social Responsability. In Atas X Encontro Investigadores da Qualidade: Qualidade, Investigação e Desenvolvimento (pp. 365). Rede de Investigadores da Qualidade.ISSN 2183-1408