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Born-again globals: a case study of a non-linear internationalization behavior

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dc.contributor.authorVieira, Ana
dc.contributor.authorFonseca, Ema
dc.contributor.authorOliveira, Inês
dc.contributor.authorLobo, Joana
dc.contributor.authorMoreira, António
dc.contributor.authorMoreira, Antonio
dc.date.accessioned2026-02-10T10:05:34Z
dc.date.available2026-02-10T10:05:34Z
dc.date.issued2021en_US
dc.date.updated2026-01-27T11:33:28Z
dc.description.abstractBased on the literature on the Uppsala model, born-again globals, non-linear internationalization model, and late market entry, this chapter aims to portray the history, changes, and adaptations of OMEGA’s internationalization process. This transitioning firm manufactures furniture and wooden hockey sticks. This chapter identifies that OMEGA follows a non-linear internationalization process and late entry into international markets. The principal added value of the case study presented here is related to presenting OMEGA’s non-linear internationalization process, which displays reactive internationalization behavior in response to a saturated domestic market, typical of the Uppsala model, and which subsequently ends in a rapid internationalization process, as a born-again global, as a result of a change in its top management. During its internationalization process, OMEGA changed its internationalization pace, modes of entry, and export actions by adapting to the external environment and then changing its strategic focus.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-7998-4303-0.ch004en_US
dc.identifier.slugcv-prod-2487983
dc.identifier.urihttp://hdl.handle.net/10400.2/21208
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleBorn-again globals: a case study of a non-linear internationalization behavioreng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage86
oaire.citation.startPage67
oaire.citation.titleAdvanced Perspectives on Global Industry Transitions and Business Opportunitiesen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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UAb | CiênciaVitae | Gestão e Economia