e-Business management assessment: framework proposal through case study analysis

Isaias, Pedro; Carvalho, Luísa Margarida Cagica; Cassundé Junior, Nildo; Cassundé, Fernanda Roda

Publication

e-Business management assessment: framework proposal through case study analysis

2020-04-23Journal article

datacite.subject.sdg	09:Indústria, Inovação e Infraestruturas	pt_PT
dc.contributor.author	Isaias, Pedro
dc.contributor.author	Carvalho, Luísa Margarida Cagica
dc.contributor.author	Cassundé Junior, Nildo
dc.contributor.author	Cassundé, Fernanda Roda
dc.date.accessioned	2024-08-02T14:37:55Z
dc.date.available	2024-08-02T14:37:55Z
dc.date.issued	2020-04-23
dc.description.abstract	Purpose – This paper proposes an e-Business assessment framework for organizations that aim to enhace the effectiveness of their online presence and maximise the benefits that result from it. The framework is based on three main pillars derived from academic literature research: emarketing strategies, CRM strategies, and business model strategies. Design/methodology/approach – This paper reviews literature from e-Marketing, CRM and business model strategies, leading to the generation of a e-Business assessment framework. Secondly it takes 19 case studies and analysis them using Atlas.TI, through qualitative content analysis, to validate that framework. Findings – Pragmatic advice for practitioners derives from research results considering that this framework enables managers to characterise the company in terms of its e-Business approach, making it possible to determine the level of depth of competitive online strategies. Lessons for an improved e-Business approach can be derived from this paper. Originality/value – This study proposes a novel e-Business framework to assist organizations that want to to have an on-line presence. Its original since it is comprised of the factors identified in a literature review that contribute to define and scope that on-line presence. The framework is then validated through the collection of 19 case studies of companies that have this on-line presence, validating the theoretical findings.	pt_PT
dc.description.version	info:eu-repo/semantics/acceptedVersion	pt_PT
dc.identifier.citation	Isaias, P., Carvalho, L.C., Cassundé Junior, N. and Cassundé, F. R. (2020). e-Business Management Assessment: Framework Proposal through Case Study Analysis. Journal of Information Communication and Ethics in Society (JICES). 18(2), 237-254.	pt_PT
dc.identifier.doi	10.1108/JICES-09-2019-0107	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.2/16360
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.relation.publisherversion	https://www.emerald.com/insight/content/doi/10.1108/JICES-09-2019-0107/full/html	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0/	pt_PT
dc.subject	e-Business	pt_PT
dc.subject	Online presence	pt_PT
dc.subject	CRM	pt_PT
dc.subject	e-Marketing	pt_PT
dc.subject	Business models	pt_PT
dc.subject	Strategy	pt_PT
dc.subject	Framework	pt_PT
dc.subject	Case studies	pt_PT
dc.subject	Qualitative content analysis	pt_PT
dc.title	e-Business management assessment: framework proposal through case study analysis	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.citation.endPage	254	pt_PT
oaire.citation.issue	2	pt_PT
oaire.citation.startPage	237	pt_PT
oaire.citation.title	Journal of Information, Communication and Ethics in Society	pt_PT
oaire.citation.volume	18	pt_PT
person.familyName	Teixeira Isaias
person.familyName	Cagica Carvalho
person.givenName	Pedro
person.givenName	Luísa Margarida
person.identifier	K-3459-2014
person.identifier.ciencia-id	731A-2E36-6847
person.identifier.ciencia-id	BD1F-D0BF-F78C
person.identifier.orcid	0000-0003-1194-2127
person.identifier.orcid	0000-0002-9804-7813
person.identifier.scopus-author-id	35213079100
rcaap.rights	openAccess	pt_PT
rcaap.type	article	pt_PT
relation.isAuthorOfPublication	bf41e004-f721-4349-a34c-95968cb9ea99
relation.isAuthorOfPublication	f8770629-9071-401f-bd38-a4e667b8fc97
relation.isAuthorOfPublication.latestForDiscovery	bf41e004-f721-4349-a34c-95968cb9ea99