Loading...
Publication
Application of eye-tracking technology for the evaluation of different packaging designs for premium organic herbal teas
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 295.96 KB | Adobe PDF |
Advisor(s)
Abstract(s)
The main goal
of this study was to assess the impact four graphic designs (figure 1) on the perception
of different extrinsic characteristics (premium and organic denomination, infusion
name and brand).
Description
Keywords
Citation
Publisher
AAU Captive Food Studies Group