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Application of eye-tracking technology for the evaluation of different packaging designs for premium organic herbal teas

2017Conference object Open access
http://hdl.handle.net/10400.2/14609
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Authors

Rocha, C.
Lima, Rui C.
Alves, L.
Cunha, Luís Miguel

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Abstract(s)

The main goal of this study was to assess the impact four graphic designs (figure 1) on the perception of different extrinsic characteristics (premium and organic denomination, infusion name and brand).

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http://hdl.handle.net/10400.2/14609

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AAU Captive Food Studies Group

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Ciências da Vida | Comunicações em congressos, conferências, seminários / Communications in congreses, conferences, seminars

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