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Virtual atmosphere, emotions, attitudes and real use: when “Love is in the Air” in a virtual community

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dc.contributor.authorMoreira, Antonio
dc.contributor.authorFerreira, Mariana Mira
dc.contributor.authorMacedo, Pedro
dc.contributor.editorSingh, A.
dc.contributor.editorDuhan, P.
dc.date.accessioned2026-02-03T14:42:03Z
dc.date.available2026-02-03T14:42:03Z
dc.date.issued2016en_US
dc.date.updated2026-01-27T12:06:18Z
dc.description.abstractThis study involves several theories, namely: the theory of reasoned action, the technology acceptance model, the theory of planned behavior and the internet banking acceptance model. It aims to understand the relationships between the virtual atmosphere and emotional states, how the individual characteristics (social identity, altruism and telepresence) and emotional states influence attitudes, and how attitudes, past experience and trust influence actual use of a site. To this end, the authors developed three conceptual models explaining the relationships among the above-mentioned variables. Methodologically, descriptive statistics, exploratory factor analysis and the generalized maximum entropy estimator are used to test the three models in a wedding site. Of the eight hypotheses proposed, one can only partially validate hypotheses h1, h2, h3 and h6, while hypothesis h7 is accepted and the remaining are rejected.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-5225-0332-3.ch010en_US
dc.identifier.isbn9781522503323en_US
dc.identifier.isbn9781522503330en_US
dc.identifier.issn2327-5502en_US
dc.identifier.issn2327-5529en_US
dc.identifier.slugcv-prod-367321
dc.identifier.urihttp://hdl.handle.net/10400.2/21139
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleVirtual atmosphere, emotions, attitudes and real use: when “Love is in the Air” in a virtual communityeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage206
oaire.citation.startPage172
oaire.citation.titleAdvances in Marketing, Customer Relationship Management, and E-Servicesen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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