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Apresentamos um projeto de ensino, pesquisa e de extensão desenvolvido pelo grupo de Pesquisa em Artes, Cultura Visual e Educação (PEACE / CNPq), na cidade de São Cristóvão, estado de Sergipe, Brasil. Consideramos o potencial turístico da cidade e o fortalecimento da relação entre artesanato e turismo, o que contribuiria para o desenvolvimento da região. A representação do patrimônio cultural poderia agregar valor aos produtos, mas os trabalhos não deveriam assumir formas valorizadas pelos especialistas sem “ressonância” à comunidade. O objetivo do projeto foi analisar estratégias que pudessem possibilitar ao artesanato a preservação de vínculos culturais sem a reprodução de uma tradição estagnada. O projeto envolveu temas transversais; entretanto, foi centrado no empreendedorismo social. Em relação à abordagem, o estudo é qualitativo. As metodologias preferenciais empregadas foram as do Design Thinking e a Cartografia Afetiva. Quanto aos procedimentos, trata-se de um relato de experiências que poderão ser replicadas. Além de envolver artesãos, a proposta foi relevante para alunos do ensino superior ao ensino básico, estendendo-se para outra cidade sergipana e transformando-se em disciplina obrigatória do curso de Artes Visuais.
We present a teaching, research, and outreach project developed by the Research Group on Arts, Visual Culture, and Education (PEACE / CNPq) in the city of São Cristóvão, Sergipe state, Brazil. We considered the city's tourism potential and the strengthening of the relationship between crafts and tourism, which would contribute to the region's development. Representing cultural heritage could add value to the products, but the work should not take forms valued by experts without "resonating" with the community. The project's objective was to analyze strategies that could enable crafts to preserve cultural ties without reproducing a fixed tradition. The project involved cross-cutting themes; however, it was centered on social entrepreneurship. Regarding the approach, the study is qualitative. The preferred methodologies were Design Thinking and Affective Cartography. Regarding the results, we present a report of experiences that can be replicated. In addition to involving artisans, the proposal was relevant for students from higher education to primary education, extending to another city in Sergipe and becoming a mandatory subject in the Visual Arts course.
We present a teaching, research, and outreach project developed by the Research Group on Arts, Visual Culture, and Education (PEACE / CNPq) in the city of São Cristóvão, Sergipe state, Brazil. We considered the city's tourism potential and the strengthening of the relationship between crafts and tourism, which would contribute to the region's development. Representing cultural heritage could add value to the products, but the work should not take forms valued by experts without "resonating" with the community. The project's objective was to analyze strategies that could enable crafts to preserve cultural ties without reproducing a fixed tradition. The project involved cross-cutting themes; however, it was centered on social entrepreneurship. Regarding the approach, the study is qualitative. The preferred methodologies were Design Thinking and Affective Cartography. Regarding the results, we present a report of experiences that can be replicated. In addition to involving artisans, the proposal was relevant for students from higher education to primary education, extending to another city in Sergipe and becoming a mandatory subject in the Visual Arts course.
Descrição
Palavras-chave
empreendedorismo social artesanato memória turismo educação Social entrepreneurship Crafts Memory Tourism Education
Contexto Educativo
Citação
Editora
SkillsResearch
Licença CC
Sem licença CC